Experiential Training and Marketing/Communications Manager

7 days ago

Auburn Hills, United States Stellantis Full time
Job Description

The Stellantis Performance Institute is responsible for the training and performance improvement of the employee's at 2,600 dealers in the US. Training covers key dealership positions in Sales, After Sales and Service. The Experiential Training and Marketing/Communications Manager supports Experiential events, Mopar Career Automotive Program, Degrees@Work program, and other departmental programs by managing their overall event, communications, and marketing needs.

For this strategically critical role, responsibilities include, but are not limited to:

Experiential Training Overview:

Experiential events play a significant role in our brands' ability to actively engage dealership professionals and bring brand awareness to consumers. The knowledge and understanding of new products gained from memorable and meaningful interactions during experiential ride and drive or training events can positively influence in-dealership sales scenarios with customers. Energizing dealership professionals via experiential events to maintain current customers and conquest new buyers is paramount in increasing sales loyalty. Through the planning and execution of experiential events, the Experiential Training Manager will work cross-functionally and with vendor partners to launch new products and programs in the experiential training space nationally.

Experiential Training Primary Responsibilities:

Hold primary responsibility for the execution of all Performance Institute driven dealer, and internal facing events and activations. In partnership with internal stakeholders and vendor partners, the individual will be empowered to produce and execute dealership and consumer activation initiatives.

Included but not limited to:

  • Multi-city all-new vehicle launch training tours
  • In-dealership all-new vehicle launch training class
  • Lead point of contact for multiple agency partners in the execution of different projects that may overlap, confidentially handling all pre-production information with care within corporate security guidelines
  • Lead point of contact for internal cross-functional partners including brand teams, purchasing and finance
  • Work with Business Centers to ensure regional events are executed within overall marketing strategies and appropriately timed to off-peak sales times
  • Create and distribute weekly reporting of registration and attendance to internal parties
  • Maintain tracking of experiential fleet as it pertains to Company Car quota
  • Work to incorporate Performance Institute resources and tools when appropriate
  • Work under and meet previously established budgetary parameters for each program. Significant experience in budget management; ability to do more with less, maximizing all resources, and leveraging departmental synergies. Adhering to Purchasing triple-bid process for maximum vendor exposure and equal opportunity
  • Clearly track and archive pre-established KPIs for each execution
  • Develop activation after-show reports, providing feedback for the execution
  • Drive for discontinuity by ideating new ways to evolve in the training and consumer event space
  • Building a vendor partner bench, staying current on latest trends in events; locales, fabrication, displays, VR, AI
Marketing and Communications Overview:

The Mopar Career Automotive Program was established in 1984 with strategic partnerships with secondary educational schools. The program utilizes Stellantis technical curriculum integrated into a school's general curriculum in order to train and recruit future Stellantis technicians. The Degrees@Work program is another strategic partnership Stellantis has with Strayer University. The Degrees@Work program provides a no-cost, no-debt, college education to participating Stellantis dealership employees and their family members. The Educational Alliances Marketing and Communications Manager supports these programs and other departmental programs by managing their overall communications, marketing and event needs.

Marketing and Communications Primary Responsibilities include but not limited to:
  • Provide expertise in marketing initiative creation, execution and management, including benchmarking activities and KPI development / tracking
  • Project management of events including on-site support (ie. Assemble Your Future, SkillsUSA, Career Fairs, Stellantis Days at Mopar CAP schools, NADA Convention, Dealer Announcement show, S P Conferences)
  • Social media campaign implementation, community management and daily monitoring
  • Develop, launch, and manage a Degrees@Work marketing growth strategy and communication campaign
  • Management of the Mopar CAP website including Lead distribution for follow up, updates, vendor collaboration
  • Marketing material inventory and tracking management
  • Create Quarterly Mopar CAP Newsletter
  • Logistical support for in-person training / meetings
  • Presentation of program elements to Mopar CAP leadership, schools and business partners
  • Marketing liaison to FCA's internal teams such as Mopar, PR, Purchasing, Legal, etc. on behalf of the programs
  • Program Marketing contact to the Aftersales Field / Business Centers, Mopar CAP and D@W field teams
  • Liaison to Brands and Experiential Marketing group for program development and promotion
  • Ad-hoc special projects for Stellantis Performance Institute
Requirements

Basic Qualifications:
  • Bachelor's degree
  • 3+ years of experiential dealer product training experience
  • 5 years of project/program management experience (detail oriented)
  • 3+ years' experience in marketing, media, advertising, or event management
  • Advanced written and presentation skills
  • Experience in vendor collaboration / management
  • Social Media management and implementation experience
  • Must be willing to travel up to 40% of time (Overnight and weekends required)
  • Data Analytics and performance measurement experience
  • Excellent relationship building skills
  • Self-starter, innovative and team-oriented
  • Must be proficient in MS Office Suite, including PowerPoint, Excel, SharePoint
Preferred Requirements:
  • Master's Degree
  • Experience with PentaSAP
  • Budget management experience
  • Working knowledge of IT, Finance, Legal and Purchasing activities


At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

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