Digital Strategy

4 weeks ago

Hoboken, United States Coda Searchstaffing Full time

Digital Strategy & Integrated Communication Lead (6-month contract) Hoboken, NJ (hybrid)

The Company

Were a global CPG company and category leader with brands renowned around the world.

Your role

The lead of Digital Strategy & Integrated Communications will have a digital-first mindset and will be responsible for leading and implementing a comprehensive digital strategy. This role requires a digitally native professional who can develop and execute strategies that elevate our brand's presence throughout the consumer experience journey.

Your key responsibilities

Digital Strategy Development:

Develop overall Digital Strategy in line with brand's commercial business strategy covering: Digital , Social, Influencer, Owned & Earned Media. Work with agency partners to develop & deliver the most compelling integrated marketing plans. Consumer Experience Journey Mapping:

Map omnichannel consumer experience journeys for the brands and determining the role of brand at each touchpoint. Community Management:

Active Community management strategy for brands. Proactive & reactive strategy based on social listening utilizing internal tools as well as agencies. Performance Marketing:

SEO, SEM to optimize against brand big bets. Briefs Development:

Craft compelling and specific briefs for various activations (Influencer, Paid Media, Social etc) that crystalize objectives and KPIs for individual initiatives while building the total desired brand ecosystem. Data-Driven Insights:

Utilize data analytics to measure the impact of communication strategies, derive insights, and make data-driven decisions for optimizing commercial outcomes. Brand Stewardship in Digital world:

Ensure consistent brand messaging and positioning across all digital channels, maintaining a strong online presence that aligns with commercial objectives.

Skills and experience

Proven experience in digital brand plans that drive commercial impact. Exceptional understanding of digital marketing, social media, influencer marketing. Someone who has experience in reacting to cultural moments through digital in an impactful way from brand standpoint. Integrated Marketing Leadership experience in driving multi agency teams. Exhibited Test & Learn digital approach. Demonstrated success in managing and leading teams, with a focus on aligning communication with commercial strategy. Ability to think creatively and innovatively while staying results-focused, especially in the context of commercial success. Exceptional project management and organizational skills. Knowledge of industry-specific digital trends and practices. Experience at digital and social agency is a nice to have. by Jobble

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