(Usa) Principal, Data Scientist

2 weeks ago

Hoboken, United States Walmart Full time

Position Summary...

What you'll do...

As the **Principal Data Scientist, Marketing Data Science **, you will lead the development of world-class analytics within the Walmart US Marketing team. You and your team are responsible for providing insights about retail and product marketing performance and optimization opportunities for our marketers, product category managers, advertising agencies, internal partner teams, and senior leaders. You will help develop a holistic understanding of how marketing channels and other business levers work together to grow customer engagement, drive incremental sales, and contribute to longer term strategic objectives. You will be a true thought leader and partner in the Marketing organization that can work across key parts of Marketing (Performance Marketing, Brand Marketing, Data Engineering, Category Marketing), Merchandising and Finance to bring data-driven decision making to our marketing strategy. Given the size and scale of the Marketing at Walmart investment this position will be highly visible and have an opportunity to make a significant impact across the entire organization.

**Team Summary**:
The Marketing Data Science team helps guide business strategy and drive marketing performance by synthesizing data and performance metrics into actionable insights for Walmart's marketing teams, agency partners, and the broader Walmart enterprise. The team sits within the Customer Insights & Strategy organization and is part of the Walmart US Omni (eCommerce and Stores) business. This organization is helping accelerate Walmart's aggressive growth both for online eCommerce and offline brick & mortar stores.

**About Walmart Marketing**

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

**You will make an impact by**:

- Leading the development, deployment and adoption of advanced media attribution models to measure and help optimize Walmart's marketing investment across a wide range of short and long term business objectives.
- Informing the development of enterprise customer segmentation and audience targeting strategies. Integrating marketing performance insights into our broader understanding of the factors affecting customer engagement and value.
- Supporting Walmart's Category Marketing team by delivering empirically based insights into marketing's contribution to product category performance and growth goals.
- Building & maintaining strong working relationships across departments or teams based on trust and mutual respect. Communicating with senior stakeholders to balance stakeholder and analytics perspectives.
- Providing thought leadership in identifying opportunities to leverage advanced analytics drive incremental performance and business value.
- Partnering with the Data Enablement and Tech teams to define requirements for analytics data pipelines, data management tools, and data visualization/reporting products.
- Partnering with internal Marketing, Finance, Tech and Planning teams to develop forecasts for marketing's incremental contribution to sales and digital traffic. Developing tools and lead training that enable Marketers partners to adopt an analytical mindset for their daily business decisions.
- Communicating technical material clearly to a range of audiences and build narratives that provides insight into the factors impacting business performance.

**You'll sweep us off our feet if...**
- You operate with customer centricity at the forefront
- You have experience working in multiple business areas / functions / segments
- You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- You have experience transforming/automating data within cloud architectures (ie. Google Cloud Platform)
- You have hands on experience and skill communicating complex quantitative information and insights to a broad audience of senior leaders & decision makers
- You can partner effectively with internal stakeholders, including data scientists and data

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