Analyst, Market Research

3 weeks ago

Cherry Hill, United States CMI Media Full time

The Analyst, Market Intelligence will assist in leading day-to-day execution of projects, as well as analysis and insight generation of research data across multiple segments, audiences, and data sets. The ideal candidate comes with a basic understanding of the best research methods, survey methodology, secondary research, descriptive and inferential analyses, and interpretation of findings. A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication with a proactive approach to finding and solving problems that may arise. RESPONSIBILITIES Assist in designing surveys with input from other team members and stakeholders, including researching the brand and market for relevant information Assist with the projects including monitoring completed interviews by quotas, managing email deployments and honoraria payments, and getting pricing from vendors for research projects Assist in and make suggestions for decisions and direction on survey design and statistical analysis Logistical oversight of all qualitative and quantitative data collection including sampling management, honoraria management, and data analysis Ability to manage survey responses to ensure clean data needed for analysis, and responsibly weight data by preselected demographic variables Suggest edits to and implement sample plans and pull sample as needed from internal databases Establish and maintain relationships with 3 rd party vendors such as physician panels, patient panels, online qualitative partners, programming partners, internal clients within agency, and any other data partners Seek out new partners that can expand our access to potential study participants. Assist in PowerPoint report creation, including data visualizations Collaborate with internal teams to interpret results, create PowerPoint presentations of findings, and align on strategic recommendations for our clients Assist or lead searching secondary data sources for additional audience insights Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights Collaborate with cross-functional agency teams, including Communications Planning, Media, and more, to provide audience data and insights that inform brand strategy and planning Agile working style – quick, efficient, and ability to pivot based on changing priorities Ability to program in both SPSS and SAS. A basic knowledge of Qualtrics and Tableau are a plus. Ability to use statistical analysis techniques such as Gap Analysis, Max Diff, Driver Analysis, TURF, etc. and effectively communicate what the findings mean for our clients REQUIREMENTS Minimum of two years’ experience with quantitative data analysis and reporting of results Minimum one year helping to develop questionnaires and conducting quantitative primary market research Strong analytical abilities Experience / ability to synthesize qualitative data Knowledge of pharma, medical device, and/or Healthcare Industry a plus Agency experience, a plus Knowledge of mid-level statistical methods Working knowledge of application software such as SAS and/or SPSS Working knowledge of survey software tools, such as Qualtrics Proficiency or advanced in Microsoft Excel for data manipulation and reporting Proficiency in Microsoft Suite Excellent communication skills Ability to work as a team and independently Passion to learn and grow within the agency #J-18808-Ljbffr

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