Marketing Communications Manager

3 weeks ago

Basking Ridge, United States Insight Global Full time

Must-Haves:

  • Bachelors degree AND six or more years of relevant work experience
  • Own high volume communication templates for B2B customers to audit for completeness, accuracy, brand compliance as well as journeywork
  • Building out Adobe Enterprise Manager (AEM) design templates for email and SMS communications.
  • Experience supporting design, build, and testing of digital emails/SMS/campaigns and ad-hoc communications
  • Experience editing HTML emails, content, and templates in Adobe
  • Understands email technology and all the different data sources we have access to and how to best use data and technology to deliver incremental growth.
  • Be a resource and advocate for best practices in A/B testing, communication composition, and program setup.
  • Work with cross functional technical & Martech teams to develop Customer facing Digital Communications

Plus:

  • Adobe Certified Professional
  • Digital Marketing

Day-to-day:

Candidate must be located near a Verizon Hub and may be required to go into the office for face to face occasionally. It is a mostly virtual position. AEM experience is a must for this position. The Communications Marketing Manager will be a member of Verizon Business Group Customer Experience team. In this contractual role, the marketing manager will be responsible for external customer communications for business customers ranging from small business to large enterprises. This individual will sit in Verizons Transactional Communications team and act as a central point of contact for all things related to VBG Customer Communications Management. In this role, the Communications Manager will be responsible to deliver new integrated customer communication and update and manage the lifecycle of existing communications for business stakeholders. This individual will work closely with the database marketing team, business stakeholders and IT to implement plans for journey improvements and enhanced capabilities. This includes Verizons email prioritization strategy, implementing rules and governance to guide prioritization, logic, design, frequency, and content continuity. In this role the Communications manager will create communication design for email and SMS templates in an Adobe cloud-based communications platform and create new communications frameworks for communication journeys. In this role the communications manager will interact and collaborate with peers from cross-functional teams including but not limited to: Digital Lifecycle Strategy, CRM Campaign, Product Marketing, Operations, Database Marketing, MarTech, Digital Operations, IT and Sales.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

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