Senior Spirits Portfolio Manager
2 months ago
- Brand Strategies: The brand manager must develop and implement strategies that increase brand awareness, customer engagement, and sales for the wine and spirits portfolio.
- Market Research: The brand manager must stay updated with market trends and customer preferences to help inform product development and marketing strategies.
- Marketing Campaigns: The brand manager must create and execute effective marketing campaigns that drive sales and build brand loyalty.
- Relationship Management: The brand manager must build strong relationships with key stakeholders, including suppliers, on and off-premise accounts, and the sales team, to ensure that the company's wine and spirits are available in the right places at the right prices.
- Analyzing sales and marketing data: The brand manager must analyze sales and marketing data to understand the company's wine and spirits portfolio's performance and identify improvement opportunities.
- Collaboration: The brand manager must collaborate closely with internal teams, including product development, sales, and marketing, to ensure the company's wine and spirits portfolio aligns with overall business goals.
- Managing Budgets: The brand manager must allocate resources effectively to maximize the return on investment for marketing and sales activities while staying within budget.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Outstanding sales and customer service skills.
- Strong analytical and critical thinking skills.
- Proficient with Microsoft Office Suite or related software.
- Industry certification, such as Wine & Spirits Education Trust (WSET), is a plus.
- Bachelor's degree in marketing, Statistics, Business, or a related field is required.
- One to three years of related experience in business, promotional sales, customer service, or related field preferred.
- Periods of sitting at a desk and working on a computer.
- Must be able to lift fifteen pounds at times.
- Travel to customer and supplier sites, including occasional overnight travel.
- Due to the nature of our business, occasional weekend/evening activities are required.
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