Marketing Product Manager

4 weeks ago


Sarasota, United States ASO Worldwide Full time

We are inviting a visionary Marketing Product Manager to join our self-care category marketing team. This role is a unique opportunity to collaborate with some of the world's largest retailers and licensors. You will play a crucial role in driving the evolution and success of our product lines while working alongside global market leaders.

Position

  • Innovate in CPG Self-Care: Lead in developing new-to-market self-care products, setting new industry standards.
  • Market Trendsetter: Stay ahead of market trends and use your insights to create products that meet evolving consumer needs.
  • Collaborate Globally: Work in tandem with the worlds largest retailers, licensors, and manufacturers ensuring the successful launch and management of your product portfolio.
  • Product Expert: Drive marketing strategy and execution, boosting brand awareness and customer engagement.

Key Responsibilities

  • Product Lifecycle Management: Oversee the journey from concept to commercialization.
  • Consumer Market Analysis: Identify opportunities for product innovation, informed by insights into consumer behavior, conditions, and needs.
  • Strategic Marketing Initiatives: Develop and execute comprehensive marketing strategies for both new and existing product lines.
  • Cross-Functional Teamwork: Align with Product Development, Sales, Marketing, and major global retailers and licensors to guide product development with market needs.
  • Financial Management: Handle budgeting, pricing strategies, and profitability analyses.

Qualifications

  • Bachelors degree in Marketing, Business, or a related field.
  • Minimum 3 years of experience in product management, preferably in self-care or consumer goods.
  • Strong analytical skills with a focus on market trends in CPG self-care.
  • Excellent communication skills for effective collaboration across diverse teams.
  • Strategic thinker with a proven track record in successful product launches and marketing campaigns.
  • Licensing experience is a plus, highlighting your ability to collaborate with major brands.


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