Associate Marketing Execution analyst

2 months ago


Newark, United States CareerBuilder Full time

Our client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Operations on their App Marketing team. As the ideal candidate, you will be supporting the team in creating and executing campaigns within the CMS platform across the Android and iOS apps. You must have 3+ years of experience across iOS and Android platforms, be highly organized, self-driving, be comfortable reviewing code and using content management systems. The role requires attention to detail, a passion for the app space, an attitude that anything is possible, be a team player and an ability to be flexible and think outside the box. You will work with other marketing teams in addition to Product Management, User Experience, Creative & Brand, and Technology.

KEY RESPONSIBILITIES

Build and launch A/B tests and seasonal campaigns using Client's CMS and CRM tools

Own updating experiences across iOS and Android across the global portfolio

Responsible for monthly updates of key touchpoints

Pull reporting on key metrics related to the acquisition of new prospects

Create, manage and socialize documentation related to app CX and in-flight tests

Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience

Develop and implement new Marketing strategies based on changing business priorities

Basic Qualifications

3+ years of work experience in digital marketing

Experience using Content Management Systems and basic knowledge of HTML, XML, JSON and CSS

Basic understanding of conversion, engagement and retention marketing throughout different portions of the lifecycle

Superior project management and organizational skills

Preferred Qualification's

Passion and understanding of the app space and streaming services

Conversion and retention marketing experience in a membership model business

Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics and Tableau

Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization

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