Senior Campaign Manager

3 weeks ago

Shaker Heights, United States Bio-Techne Full time

Bio-Techne

Senior Campaign Manager

Minneapolis ,

Minnesota

Apply Now

At Bio-Techne, we believe that purposeful innovation leads to better answers. And better answers lead to better outcomes for health and humanity. By joining the team, you will be able to have an impact on cutting-edge research that is helping to shape the future of healthcare. The Senior Campaign Manager of Research Areas is responsible for creating multichannel campaign plans strategically designed to engage and retain audiences interested in Bio-Techne products and associated technical applications as they pertain to large research areas (cell and gene therapy, cancer, neuroscience). The incumbent brings deep expertise as a highly capable strategic planner and can guide, mentor, and drive continuous improvement and planning enhancements with internal stakeholders. The position requires the ability to translate business KPIs into marketing strategies and promotional campaigns that achieve those objectives, in partnership with internal product SMEs. Upon plan completion, the Senior Campaign Manager will work with an internal agency to create, execute, and monitor the performance of campaigns, adjusting as needed to achieve plan goals. Responsibilities Develop comprehensive marketing plans for campaigns, considering goals, target audience, messaging, channels, and budget allocation. Formulate campaign strategies that align with overall marketing objectives and brand positioning. This may involve market research, competitor analysis, and identifying key insights. Manage campaign budgets effectively, ensuring efficient allocation of resources to maximize ROI. Provide direction and input for creative elements of campaigns, including advertising copy, visuals, and multimedia content. Work closely with cross-functional teams such as design, content, and digital marketing to execute campaigns effectively. Oversee the implementation of marketing campaigns across various channels, ensuring that activities are executed according to plan and timelines. Track and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns. This may include metrics such as conversion rates, click-through rates, and ROI. Continuously optimize campaigns based on performance data and insights, adjusting improve results and meet objectives. Prepare regular reports on campaign performance for stakeholders, highlighting successes, challenges, and recommendations for improvement. Stay abreast of industry trends, best practices, and emerging technologies to inform campaign strategies and tactics. Cultivate and maintain relationships with external vendors, agencies, media partners, and other stakeholders involved in campaign execution. Qualifications Bachelor’s degree in marketing or related field required. Experience with a life sciences company preferred. 5+ years of marketing-related experience, in positions of increasing responsibility 5+ years of marketing plan and campaign development experience, with demonstrated success in cultivating strategy from goals and insights, designing objectives for key audience engagement and selecting channels for messaging that deliver results. Demonstrated experience bringing innovative and creative ideas on how to best reach target audiences. Ability to use data to provide insights into customer engagement and channel effectiveness. Team player with strong interpersonal skills, able to work with multiple stakeholders who are globally dispersed and build good working relationships. Adaptable to change and able to pivot to accommodate changes in the market and business landscape. Highly organized self-starter with the ability to meet tight deadlines while working on multiple projects simultaneously. Excellent presentation skills, experience preparing and delivering talks, and communicating effectively to diverse audiences. Experience working with various marketing tools required, including but not limited to: Content Management Systems (CMS), preferably Drupal. Customer Relationship Management (CRM) systems, preferably Salesforce. Email Marketing systems, preferably Marketo. Metrics and data visualization tools, preferably Domo. SEO tools, preferably Google Analytics. Marketing Work Management systems, preferably Monday.com. Why Join Bio-Techne: Competitive salary and comprehensive benefits package. Career growth opportunities in a dynamic and innovative environment. A collaborative work culture that fosters creativity and innovation. Bio-Techne is an E-Verify Employer in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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