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Social Media Manager
2 months ago
About Free Fly:Free Fly Apparel is a Charleston, SC-based performance clothing company specializing in unique bamboo material blends. Before launching in 2011, we spent over two years of research and development to come up with the softest performance fabrics imaginable. Our design philosophy is anchored in fun and adventure while superior design and craftsmanship remains our focus. Whether you're on the water, exploring the mountains or hitting the gym, we're confident this will quickly become your favorite shirt. Free Fly's products are sold throughout 400+ specialty stores (domestic and international) and they are also available through our website at www.freeflyapparel.com.The Social Media Manager develops and executes our social media strategy to engage with our audience, build and foster community, and drive brand awareness and loyalty. You will work closely with the marketing team to create compelling content, manage social media campaigns, and analyze performance metrics to optimize our social media activities.Crucial to this role is the ability to understand Free Fly's brand, consumer, creative tone and aesthetic. This position will need to learn the Free Fly brand better than anyone on the team as they plan, manage, and create social posts that meet the expectations of our consumers.Job Tasks and ResponsibilitiesDevelop and implement a comprehensive social media strategy aligned with our business goals and marketing objectivesIdentify target audiences and create engaging content tailored to each platform (Facebook, Youtube, Tiktok, Twitter, Instagram, LinkedIn, etc.)Create, curate, and schedule high-quality, engaging content (text, images, videos) across all social media channelsCollaborate with the creative and content teams to produce authentic, premium, and brand right content that resonate with our audienceWrite and edit compelling copy that reflects our brand voice and drives engagementMonitor and respond to comments, messages, and mentions in a timely and professional mannerFoster and grow an active online community by initiating conversations and engaging with followersIdentify and engage with influencers and brand advocates to amplify our reachPlan, execute, and manage social media campaigns and promotions to support product launches, events, and other marketing initiativesIntegrate into brand marketing campaigns with writing briefs and strategies that clearly direct other teams to execute social media strategyTrack and report on campaign performance, providing insights and recommendations for improvementAnalyze social media metrics to measure the effectiveness of our social media strategy and contentPrepare regular reports on social media performance, including key metrics, trends, and insightsUse data-driven insights to refine and optimize our social media activitiesStay up-to-date with the latest social media trends, tools, and best practicesExplore new social media platforms and opportunities to expand our online presenceContinuously seek ways to innovate and improve our social media effortsMinimum Qualifications3 years of relevant experienceBachelor's Degree in related fieldProven experience as a Social Media Manager or in a similar role, with a strong portfolio of successful social media campaignsProficiency in social media management tools (e.g., Hootsuite, Metricool, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights)Strong understanding of social media platforms, algorithms, and best practicesExperience with paid social media advertising preferredExperience with content and creative production preferredRequired CompetenciesCreative thinking and a keen eye for design and aestheticsAbility to work independently and collaboratively in a fast-paced environmentStrong organizational and time-management skillsExcellent writing, editing, and communication skillsRelational and positive attitudeAbility to multi-taskHighly organized and detail-orientedTeam playerStrong communication skills and writing experienceFree Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.
