![Georgian Court University](https://media.trabajo.org/img/noimg.jpg)
Assistant Director in Enrollment Marketing
1 month ago
Job Description
Reporting to the Interim Vice President of Enrollment, the Assistant Director of Enrollment Marketing is responsible for the development, execution, and monitoring of comprehensive integrated marketing and communications strategies to help achieve the enrollment and recruitment goals of the Office of Undergraduate Admission. In collaboration with the Interim Vice President and the Enrollment Database Manager, the Assistant Director of Enrollment Marketing manages a variety of projects, with a focus on marketing plans, communications, and social media. The Assistant Director of Enrollment Marketing maintains a modern and comprehensive communication plan, utilizing online resources as a dynamic and engaging communication platform, staying current on all communication trends and technologies.
Essential Functions:
Communication Plan Management
Assist the Interim Vice President in creating and executing a comprehensive communication plan with differentiated messaging to multiple populations using various formats including, but not limited to, email, letters, publications, postcards, text messages, and social media.
Under the supervision of the Interim Vice President and Enrollment Database Manager, manage and execute communication plans for assigned populations.
Coordinate the creation and launching of communications, ensuring all marketing messages are launched to the appropriate population, from the CRM database, at the appropriate time.
Research and implement new CRM features to maximize efficiency when creating communications.
Monitor and report on the success of multi-channel communication plans and analyze the effectiveness of campaigns.
Work in close collaboration with the Enrollment and Marketing staffs, as well as third party contractors when applicable, to support asset creation for campaigns and projects.
Coordinate with the Enrollment Database Management team on production schedules, mailing details, and collaboration with external printers.
Ensure development and timely execution of action-based and process-oriented communication plans.
Meet regularly with the Interim Vice President to assess current marketing campaigns, as well as plan for future campaigns.
New Media Communications
Research, propose, and launch innovative, interactive, and digital content strategies to reach target audiences.
Manage, create, and post social media content.
Track and analyze success and trends related to social media content.
Produce, edit, update, and post content for Undergraduate Admission webpages, using a content management system.
Content Creation
Produce compelling, succinct content to reach a variety of target audiences and channels.
Develop key messaging and content for enrollment materials and communications, both in print and electronically.
Video
Produce, edit, and publish videos for use in email, text, web, and social media communications.
Collaborate with Marketing and freelancers, as appropriate, on enrollment video projects.
Write scripts and storyboards for the preparation of a video project, and identify, schedule, and prep subjects.
University Representation
Present on and off-campus informational sessions to groups of various sizes.
Present on Admission and other University-related topics to various constituencies, as assigned.
Participate in University committees, as assigned.
Present at Admission Committee, and perform follow-up communication with applicants from assigned territories.
Collaborate with University Faculty and Staff as it relates to Admission events, application review, and admission communications.
Requirements:
Bachelor's degree in a related discipline.
Minimum three years of experience in writing, creating and executing multi-channel marketing communication plans.
Strong project and time management skills.
Ability to write concise and creative communications for varied audiences.
Understanding of best practices for websites as marketing and communication platforms.
Familiarity with video best practices.
Superior writing, spelling, proofing, and grammar skills, and specifically marketing-focused writing.
Exceptional attention to detail, strong problem-solving skills, and the willingness and ability to work in a change-oriented environment.
Ability to plan, organize, and coordinate multiple work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives and goals.
Experience with marketing and communication channels (website, social media, advertising).
Ability or willingness to create authentic short videos to support the admission and aid process.
Experience in reviewing marketing analytics and metrics and adjusting plans accordingly.
Experience leveraging multiple marketing channels in a coordinated way.
Proficiency in Microsoft Office (O365) and CRM system functionality; Technolutions Slate.
Must be a highly organized, detail-oriented individual who can prioritize independently and manage multiple tasks at once.
Willingness to work occasional evenings and/or weekends as needed.
Preferred Qualifications
Bachelor's degree in communication, public relations, journalism, marketing, or related field.
Experience with website content development and usability.
Experience in any aspects of the writing, creating, and executing of multi-channel marketing communication plans.
Experience creating, executing, and managing communication plans within Slate, or similar CRM.
Knowledge of advertising metrics and tracking and ability to analyze results and data from campaigns and present key findings, takeaways and recommendations moving forward.
Experience with simple video shooting and editing.
Proficiency in Adobe Creative Suite.
Proven experience managing social media platforms.
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Assistant Director in Enrollment Marketing
2 months ago
Lakewood, United States Georgian Court University Full timeJob DescriptionJob DescriptionReporting to the Interim Vice President of Enrollment, the Assistant Director of Enrollment Marketing is responsible for the development, execution, and monitoring of comprehensive integrated marketing and communications strategies to help achieve the enrollment and recruitment goals of the Office of Undergraduate Admission. In...
-
Full Time Marketing Assistant
2 months ago
Lakewood, United States MELA Group Full timeThe Mela Group is looking for a quality Marketing Assistant to aid and promote engaging development to fuel our growth. This is an in-person position that will require you to come into our Long Beach office and at this time, we do not have any remote work available. Although this would be in-person, we offer full and part time for this role. About us As a...
-
Assistant Director of Undergraduate Admissions
2 months ago
Lakewood, United States Georgian Court University Full timeJob DescriptionJob DescriptionThis position aids in undergraduate admission including recruitment, interviewing, advisement and enrollment of undergraduate degree seeking students. The successful candidate will be an out-of-the-box thinker, willing to explore strategies and activities for first time in college student recruitment. The successful candidate...
-
Director, Product Marketing
4 weeks ago
Lakewood, United States Zelis Full timeOverview If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. Under the newly structured Business Marketing function, Zelis is seeking a Director of Product Marketing – Payments (Provider) to develop and implement product marketing strategies to accelerate Zelis’ Payments...
-
Marketing Assistant
1 week ago
Lakewood, United States LA Business Development Firm Full timeJob DescriptionJob DescriptionWe are looking to hire a full-time, entry-level Marketing Assistant to join our promotions and sales team!As a leader in experiential marketing & client acquisitions, we specialize in creating and implementing customized marketing and sales strategies for a large portfolio of clients. By using a personalized approach to brand...
-
Marketing Assistant
4 days ago
Lakewood, United States PI Hollywood Full timePriam is looking for an ambitious, driven individual to take on our Marketing Assistant. We will provide hands-on training for the right candidate as well as the opportunity to advance within the company. Responsibilities of the Marketing Assistant: Work with customers on a daily basis to provide exceptional customer experiences, education on wireless...
-
Director, Sales SMB
2 weeks ago
Lakewood, United States Sony Full timeSony Corporation of America , located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands...
-
Marketing & Sales Assistant
1 week ago
Lakewood, United States LA Business Development Firm Full timeJob DescriptionJob DescriptionA&Z Marketing is inspired to be the most admired, value-driven, and agile marketing and sales consulting firm in the industry. We continue to set the standard for excellence in customer acquisition and establishing a repeat customer base for our clients. We represent one of the most renowned telecommunications clients across the...
-
Direct Market Manager
4 weeks ago
Lakewood, United States ThinkTank LLC Full timeJob DescriptionJob DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Colorado - Lakewood. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving...
-
Direct Market Manager
3 months ago
Lakewood, United States ThinkTank LLC Full timeJob DescriptionJob DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Colorado - Lakewood. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving...
-
Marketing Events Assistant
2 months ago
Lakewood, United States Summit Strive Consulting Full timeJob DescriptionJob DescriptionMarketing Events Assistant - Drive Community Impact!Join us as a Marketing Events Assistant, where you'll play a pivotal role in driving community impact through dynamic fundraising events. You'll be at the forefront, connecting the community with our clients' missions, raising funds, increasing promotional...
-
Full Time Marketing Assistant
3 months ago
Lakewood, United States Mela Group, Inc. Full timeThe Mela Group is looking for a quality Marketing Assistant to aid and promote engaging development to fuel our growth. This is an in-person position that will require you to come into our Long Beach office and at this time, we do not have any remote Marketing, Assistant, Operations Manager, Client Relations, Marketing Coordinator, Business Services
-
Lakewood, United States Salesforce Full timeTo get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies...
-
Entry Level Assistant-Marketing
2 days ago
Lakewood, United States LA Business Development Firm Full timeJob DescriptionJob DescriptionWe need a Marketing Assistant to join our team on a full-time basis. The primary responsibilities of this role include leading the division, managing and supervising all aspects of a telecommunications marketing campaign, the client relationship, as well as developing the client's pipeline with new business. The successful...
-
Administrative Assistant
2 months ago
Lakewood, United States Navjoy Inc. Full timeJob descriptionCRS Management Group is a company that specializes in professional canvassing and grassroots outreach for a multitude of organizations and causes. We are looking for a new member of our central administrative team who is self-motivated, organized, and can work collaboratively with the Director of Administration, central office staff, and field...
-
Administrative Assistant
2 months ago
Lakewood, United States Navjoy Inc. Full timeJob descriptionCRS Management Group is a company that specializes in professional canvassing and grassroots outreach for a multitude of organizations and causes. We are looking for a new member of our central administrative team who is self-motivated, organized, and can work collaboratively with the Director of Administration, central office staff, and field...
-
Director, Portfolio Manager, Middle Market
4 weeks ago
Lakewood, United States Webster Bank Full timeIf you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our...
-
Direct Market Manager
4 weeks ago
Lakewood, United States ThinkTank LLC Full timeJob DescriptionJob DescriptionOverview: Join a dynamic team with a proven track record of success! With over 135 years of combined management experience, we are dedicated to helping you thrive in the fast-paced world of broadband and telecom. As a Direct Marketing Manager, you will lead a team of Broadband Consultants dedicated to promoting and enrolling...
-
Direct Market Manager
2 months ago
Lakewood, United States ThinkTank LLC Full timeJob DescriptionJob DescriptionOverview: Join a dynamic team with a proven track record of success! With over 135 years of combined management experience, we are dedicated to helping you thrive in the fast-paced world of broadband and telecom. As a Direct Marketing Manager, you will lead a team of Broadband Consultants dedicated to promoting and enrolling...
-
Junior Event Marketing Assistant
3 weeks ago
Lakewood, United States Mela Group, Inc. Full timeWe have a ton of interest in our company, we will be looking at EVERY resume that is submitted, one of our core values is fairness, so we will be in contact within 24-48 hours if you're selected for an initial interview. Bring your big dreams and car Marketing, Event, Assistant, Junior, Customer Service, Hospitality, Business Services