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Assistant Director in Enrollment Marketing

1 month ago

Lakewood, United States Georgian Court University Full time

Job Description

Reporting to the Interim Vice President of Enrollment, the Assistant Director of Enrollment Marketing is responsible for the development, execution, and monitoring of comprehensive integrated marketing and communications strategies to help achieve the enrollment and recruitment goals of the Office of Undergraduate Admission. In collaboration with the Interim Vice President and the Enrollment Database Manager, the Assistant Director of Enrollment Marketing manages a variety of projects, with a focus on marketing plans, communications, and social media. The Assistant Director of Enrollment Marketing maintains a modern and comprehensive communication plan, utilizing online resources as a dynamic and engaging communication platform, staying current on all communication trends and technologies.

Essential Functions:

Communication Plan Management

Assist the Interim Vice President in creating and executing a comprehensive communication plan with differentiated messaging to multiple populations using various formats including, but not limited to, email, letters, publications, postcards, text messages, and social media. Under the supervision of the Interim Vice President and Enrollment Database Manager, manage and execute communication plans for assigned populations. Coordinate the creation and launching of communications, ensuring all marketing messages are launched to the appropriate population, from the CRM database, at the appropriate time. Research and implement new CRM features to maximize efficiency when creating communications. Monitor and report on the success of multi-channel communication plans and analyze the effectiveness of campaigns. Work in close collaboration with the Enrollment and Marketing staffs, as well as third party contractors when applicable, to support asset creation for campaigns and projects. Coordinate with the Enrollment Database Management team on production schedules, mailing details, and collaboration with external printers. Ensure development and timely execution of action-based and process-oriented communication plans. Meet regularly with the Interim Vice President to assess current marketing campaigns, as well as plan for future campaigns.

New Media Communications

Research, propose, and launch innovative, interactive, and digital content strategies to reach target audiences. Manage, create, and post social media content. Track and analyze success and trends related to social media content. Produce, edit, update, and post content for Undergraduate Admission webpages, using a content management system.

Content Creation

Produce compelling, succinct content to reach a variety of target audiences and channels. Develop key messaging and content for enrollment materials and communications, both in print and electronically.

Video

Produce, edit, and publish videos for use in email, text, web, and social media communications. Collaborate with Marketing and freelancers, as appropriate, on enrollment video projects. Write scripts and storyboards for the preparation of a video project, and identify, schedule, and prep subjects.

University Representation

Present on and off-campus informational sessions to groups of various sizes. Present on Admission and other University-related topics to various constituencies, as assigned. Participate in University committees, as assigned. Present at Admission Committee, and perform follow-up communication with applicants from assigned territories. Collaborate with University Faculty and Staff as it relates to Admission events, application review, and admission communications.

Requirements: Bachelor's degree in a related discipline. Minimum three years of experience in writing, creating and executing multi-channel marketing communication plans. Strong project and time management skills. Ability to write concise and creative communications for varied audiences. Understanding of best practices for websites as marketing and communication platforms. Familiarity with video best practices. Superior writing, spelling, proofing, and grammar skills, and specifically marketing-focused writing. Exceptional attention to detail, strong problem-solving skills, and the willingness and ability to work in a change-oriented environment. Ability to plan, organize, and coordinate multiple work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives and goals. Experience with marketing and communication channels (website, social media, advertising). Ability or willingness to create authentic short videos to support the admission and aid process. Experience in reviewing marketing analytics and metrics and adjusting plans accordingly. Experience leveraging multiple marketing channels in a coordinated way. Proficiency in Microsoft Office (O365) and CRM system functionality; Technolutions Slate. Must be a highly organized, detail-oriented individual who can prioritize independently and manage multiple tasks at once. Willingness to work occasional evenings and/or weekends as needed. Preferred Qualifications Bachelor's degree in communication, public relations, journalism, marketing, or related field. Experience with website content development and usability. Experience in any aspects of the writing, creating, and executing of multi-channel marketing communication plans. Experience creating, executing, and managing communication plans within Slate, or similar CRM. Knowledge of advertising metrics and tracking and ability to analyze results and data from campaigns and present key findings, takeaways and recommendations moving forward. Experience with simple video shooting and editing. Proficiency in Adobe Creative Suite. Proven experience managing social media platforms.

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