VP of Product Marketing

4 weeks ago

Arlington, United States Level Access Full time

Level Access delivers the most sophisticated and comprehensive digital accessibility platform + services solution available today, and our innovation is accelerating. We're looking for an experienced, strategic Product Marketing leader to help us shape our messaging and positioning, drive us to the most effective go-to-market strategies, develop exceptional competitive and market intelligence, all in the service of creating the strong, high-growth go-to-market strategies. As the fulcrum between product, marketing, sales and customer success, you will help craft the next phase of our growth

The digital accessibility platform market is accelerating and maturing rapidly with robust competition and investment. As the largest player and most innovative player in the space, Level Access is positioned to help define the market for the upcoming decade. Effective product marketing will be essential to maintaining and extending our competitive advantage and achieving our aggressive multi-year growth targets.

Reporting to the CMO, the VP Product Marketing will play a large role in marketing and participate regularly with executive decision making processes. They lead a team a team of product marketers, collaborate extensively with marketing, product, sales and customers success stakeholders, and engage frequently with executives and across the company. You will bring the voice of the customer, the needs of the market, and product vision together to help us drive strategic insights for product and go-to-market.

In this role, you will define the strategy the execution of product marketing as a critical function. You and your team will: Integrate and enhance product positioning into brand and go-to-market in the context of customer needs, market and competition Collaborate with product to ensure a differentiated, customer-value-driven, marketable and salable product roadmap Maintain and extend our messaging and positioning framework as part of our overall strategy framework Create, independently and through collaboration with SMEs, content, messaging, thought leadership, and collateral for deployment across the buyer and customer lifecycle, including web, assets, email, webinars, campaigns, infographics, whitepapers and presentations Create and manage sales and customer success enablement materials to facilitate demand gen, opportunity maturation, wins, expansion, renewals and referrals Develop, create and maintain sales plays for major routes to market for new deals, expansion and renewal Develop and maintain deep and effective competitive intelligence including competitive messaging, battlecards, collateral and win stories, and displacement plays and campaigns Develop and execute a win/loss program to drive improved sales process and product roadmap Collaborate with sales and revenue operations to create, monitor, tune and optimize pricing and packaging for best product-market fit, win rates and gross margin Help extend and enhance our thought leadership position internally and externally through speaking opportunities, content, events, webinars, user groups and other engagements Be a spokesperson, advocate and influencer in the market and for our solution Help create effective and powerful demo sequences and support product in creating best-in-class demos and demo environments

Requirements 8+ years of proved product marketing leadership in a B2B SaaS, enterprise sales motion environment Deep and demonstrated understanding of marketing, sales and product processes Excellent ability to synthesize technical and marketing content to create effective and powerful messaging in verbal, written or presentation forms Self-starting, self-directed leader ready to define and execute strategy and be a strong collaborator across sales, marketing, product and executive teams Technically strong with the ability to understand and communicate effectively with developers, marketers, legal and other internal and external personas Excellent prioritization, time management, team management and expectation management skills Excellent verbal and written communication skills Strong Salesforce and Microsoft Office skills, especially Excel and PowerPoint Strong public speaker, presenter and public story teller

Application Process

If you thrive in a fast-paced, early-stage product development environment and are eager to make a significant impact in the field of accessibility, we would love to hear from you. This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience. For immediate consideration, we ask that you please submit your cover letter and resume.

Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2024, Level Access. All rights reserved. #J-18808-Ljbffr

  • Entry Level Marketing Trainee

    1 month ago

    Arlington, United States Atomic Marketing Full time

    The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.ResponsibilitiesGenerate new customer...

  • Entry Level Marketing Trainee

    1 month ago

    Arlington, United States Atomic Marketing Full time

    The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.ResponsibilitiesGenerate new customer...

  • Marketing Intern

    2 weeks ago

    Arlington, United States Alliance Marketing Partners, LLC Full time

    Job DescriptionJob DescriptionAlliance Marketing Partners, LLC (AMP) is seeking a motivated and enthusiastic Marketing Intern to join our team. As a full-service marketing agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, event management, and product sampling. At AMP,...

  • Product Marketing Manager

    7 days ago

    Arlington, United States New Relic Full time

    Your opportunityWe're looking for a product marketing leader to drive our Digital Experience Monitoring corporate narrative for New Relic, working across the organization to develop a storytelling framework to propel the business forward.What you'll doDrive corporate positioning and messaging that resonates with our core audience: developers, IT Operations,...

  • Marketing Intern

    2 weeks ago

    Arlington, Virginia, United States Alliance Marketing Partners, LLC Full time

    Alliance Marketing Partners, LLC (AMP) is seeking a motivated and enthusiastic Marketing Intern to join our team. As a full-service marketing agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, event management, and product sampling. At AMP, we are dedicated to exceeding...

  • Sports Minded Sales Representative

    1 month ago

    Arlington, United States Atomic Marketing Full time

    Atomic Marketing is growing and we are looking for you to join our team! We are a direct marketing group that excels in meeting client's needs and providing outstanding customer service. We directly represent our national clients for their in-store campaigns to help grow the daily interaction between client and consumer, launch product campaigns, and promote...

  • Outside Sales Specialist

    4 weeks ago

    Arlington, Virginia, United States Product Connections Full time

    Job Posting: Benefits   · Base Salary + Uncapped Commission Pay · Brand: Verizon · Paid Training – 1 Month Ramp-Up Period · Benefits – Flex PTO, Medical, Dental, Vision, 401-k · Company provided resources (Equipment/Event Activation Budget/Leads)   Overview   Product Connections is seeking a dynamic and results-oriented outside sales...

  • Director Sales and Marketing

    6 days ago

    Arlington Heights, United States LAKE FOREST PLACE Full time

    Salary Range (based on years of experience): $68,623.00 to $86,043 Main Function: To maintain or exceed budgeted occupancy using sales and marketing strategies which encourage applications and move-ins to the retirement community. Reports to: Executive Director/Regional Director of Sales Supervises: Marketing Coordinator and Residency Counselor (if...

  • Director Sales and Marketing

    2 weeks ago

    Arlington Heights, United States LAKE FOREST PLACE Full time

    Salary Range (based on years of experience): $68,623.00 to $86,043 Main Function: To maintain or exceed budgeted occupancy using sales and marketing strategies which encourage applications and move-ins to the retirement community. Reports to: Executive Director/Regional Director of Sales Supervises: Marketing Coordinator and Residency Counselor (if...

  • Vp Asset Management

    7 days ago

    Arlington, United States AvalonBay Communities Full time

    **Overview** AvalonBay Communities, Inc., an equity REIT, has a long-term track record of developing, redeveloping, acquiring and managing distinctive apartment homes in some of the best U.S. markets, and delivering outsized, risk-adjusted returns to shareholders. With equal parts experience and vision, we’ve established a leadership position rooted in...

  • Product Manager

    1 day ago

    Arlington, United States OSW Full time

    We are on the hunt for an experienced Product Manager to join the team based in our Arlington office! The Product Manager is responsible for managing and driving new and existing products within Company. This includes sourcing new products, liaising with suppliers and engaging in negotiation in support of the Product and Marketing Manager. Key Duties New...

  • Product Manager

    1 day ago

    Arlington, United States OSW Full time

    We are on the hunt for an experienced Product Manager to join the team based in our Arlington office!The Product Manager is responsible for managing and driving new and existing products within Company. This includes sourcing new products, liaising with suppliers and engaging in negotiation in support of the Product and Marketing Manager.Key DutiesNew...

  • Marketing Trainee

    2 weeks ago

    Arlington, United States DAFA Management Full time

    Job DescriptionJob DescriptionAt Dafa Management, We’re a group of smart, collaborative, passionate go-getters who work hard on making a difference and tackling every challenge.  Dull moments simply don’t exist at our firm as we focus on producing results and having fun along the way.We also pride ourselves on our management staff’s open-door policies...

  • Manager, Product Management

    3 hours ago

    Arlington, United States National Apartment Association Full time

    Description:HybridLocation: Arlington, VAPosition Summary:The Manager, Product Management will be responsible for managing the development and execution of product strategies and roadmaps for their assigned product portfolio. They will work closely with cross-functional teams, including engineering, design, sales, and marketing, to drive product innovation...

  • Manager, Product Management

    2 days ago

    Arlington, United States National Apartment Association Full time

    Description:HybridLocation: Arlington, VAPosition Summary:The Manager, Product Management will be responsible for managing the development and execution of product strategies and roadmaps for their assigned product portfolio. They will work closely with cross-functional teams, including engineering, design, sales, and marketing, to drive product innovation...

  • Marketing Representative

    7 hours ago

    Arlington, United States The Law Office of Lantis G. Roberts, PLLC Full time

    JOB SUMMARY Our Marketing Representative helps to boost title company growth and sales. S/He conducts market research, develops business strategies, builds client relationships, and identifies new business opportunities. The representative makes calls to produce title and escrow business for our title company. S/He establishes relationships with individuals...

  • Manager, Product Management

    1 day ago

    Arlington, United States National Apartment Association Full time

    Job DescriptionJob DescriptionDescription:HybridLocation: Arlington, VAPosition Summary:The Manager, Product Management will be responsible for managing the development and execution of product strategies and roadmaps for their assigned product portfolio. They will work closely with cross-functional teams, including engineering, design, sales, and marketing,...

  • Marketing Director

    1 week ago

    Arlington, United States Valtra Full time

    Valtra Inc (dba Strong Hand Tools) is seeking a Marketing Director to spearhead our marketing program in the welding tools and equipment industry. Our company sales through all sales channels including B2B, DTC, Amazon, industrial brick and mortar. This role supervises a team of 5-7 people. Our offices are located in Arlington, TX and is on site only. Role...

  • Product Manager

    4 weeks ago

    Arlington, United States Janes Full time

    Job DescriptionJob DescriptionJanes enables militaries, governments, and defence companies to make critical decisions. Our expert-driven tradecraft, developed over 120 years, combined with human-machine teaming, delivers assured open-source intelligence across military capabilities and order of battle, equipment, events, countries, companies, and...

  • Marketing Representative

    3 weeks ago

    Arlington, United States The Law Office of Lantis G. Roberts, PLLC Full time

    Job DescriptionJob DescriptionJOB SUMMARYOur Marketing Representative helps to boost title company growth and sales. S/He conducts market research, develops business strategies, builds client relationships, and identifies new business opportunities. The representative makes calls to produce title and escrow business for our title company. S/He establishes...