Director, Partner Marketing

3 weeks ago

Boston, United States Snyk Full time

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure - and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Our Opportunity

In this role, you will build and develop global strategies and GTM guidance to drive high impact plans and outcomes that support growth objectives with our strategic partners globally. You will engage and collaborate across a set of internal and external stakeholders to build successful working models and be a primary interface for our partner marketing team. You will be responsible for building joint marketing plans and outcomes with and through partners. You'll need to have expert level partner marketing experience and expertise delivering customer-focused, insights and data-driven marketing programs to/through/with globally managed partners.

What You'll Spend Your Time Doing:

  • Be a primary interface for key internal and external stakeholders to elevate engagement with our key partners and align strategies to create globally integrated plans.
  • Develop the global partner marketing strategy that supports and aligns to the overall marketing and partner sales strategy to drive demand for Snyk solutions with and through partners
  • Lead a team of partner marketers and build a world class capability by supporting their growth and development
  • Build marketing plans and outcomes unique to our partners' programs and ecosystem
  • Create cross-functional alignment and role clarity to improve partner marketing planning and refine KPIs, dashboards and reporting for partners to focus on business outcomes
  • Collaborate with global and regional teams ie: AMER, EMEA, corporate marketing and product marketing to ensure our partners are integrated into relevant GTM motions and plans
  • Build processes to align marketing investments including relationship management, joint demand generation, and joint thought leadership activities
  • Develop demand management and marketing programs and oversee demand generation and pipeline activities
  • Collaborate with regional partner teams to develop go-to-market plans that will align with strategic objectives and business outcomes
  • Work with globally dispersed teams - will need to accommodate out-of-hours meetings
  • Building team performance and culture in a high-growth environment
What We're Looking For:
  • Significant experience working in B2B software industry marketing with a focus on working with partners in all aspects of engagement (Cybersecurity is a plus)
  • Understanding of cloud and technology alliance partner landscape, cloud buying models and marketplace programs (preferred)
  • Experience working with cloud & technology alliance partners to achieve success
  • Deep understanding of using market intelligence, insight, and data to formulate and develop strategies and plans
  • Expert knowledge of and experience working with the partner ecosystem and best practices in partner marketing
  • Expert budget oversight experience, including partner investment models including MDF and co-op funding programs.
  • Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations
  • Accountable for organizational alignment, planning, and budget management
  • Willingness to travel up to 25%
We care deeply about the warm, inclusive environment we've created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

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