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Marketing Relations Director Memory Care community
1 month ago
Our Marketing Relations Director succeeds with:
- Accurate and timely completion of marketing & sales reports.
- Assisting with completion and implementation of Quarterly Sales and Marketing plans.
- Assisting with completion of quarterly competitive analysis.
- Determining pricing and promotional recommendations for community based on competitive analysis and/or other pertinent information.
- Participating in required sales meetings and conference calls.
- Participating in the rotation of the (Sales) Manager on Duty weekend program.
- Maintaining the sales tracking system
- Dedicating approximately 80% of each work day to external sales calls and professional relationship development.
- Dedicating approximately 20 % of each work day to completing internal sales efforts, such as providing internal tours, scheduling sales calls, data entry, planning, etc.
- Assisting with the completion of marketing pre-evaluations, scheduling of actual pre-move-in evaluations, completion of new resident move-in paperwork, coordination and communication of move-in dates.
- Developing and maintaining an accurate Top Twenty Professional Referral List.
- Completing a minimum of 150 quality external sales calls per month including the monthly Top Twenty campaign gifts delivered to the Top Twenty referral sources with a sales goal and close.
- Responding promptly to phone and in-person inquiries from referral sources and prospective clients.
- Educating prospects about available programs and their benefits.
- Participates in community outreach events.
- Qualifications:
College degree preferred or equivalent sales and marketing experience. - A minimum of 3 years sales and marketing experience in a geriatric, rehabilitation, nursing and/or assisted living environment
- Proven track record of generating and closing high percentage of qualified leads.
- Proven outreach and professional networking skills.
- Basic computer knowledge required.
- Ability to utilize a calculator, copier, telephone and personal vehicle.
- Self-motivated individual with good oral and creative writing, communication and interpersonal skills.
- Ability to work some weekends as Manager on Duty.
- Clean driving record.
We offer: Full medical, dental, vision, life, and supplemental coverage as well as tuition reimbursement, paid time off, growth, and an employer matched 401K savings plan
**Equal Opportunity Employer & drug-free Workplace**