Manager, Partnership Marketing

2 weeks ago

Hollywood, United States Hard Rock Digital Full time

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. Were building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure were always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. Were taking that foundation of success and bringing it to the digital space ready to join us?

What's the position?

As a Manager on the Integrated Marketing & Partnerships team, you will help build and own the activation strategy across Hard Rock Bets portfolio of sponsorships to maximize value and exceed sponsorship KPIs. You will take a best-in-class management approach to working with teams, leagues, events, and properties. You will be responsible for working cross-functionally and with external agency partners to drive Partnership Marketing efforts. You will proactively uncover and recommend new partnership opportunities across team, league, events, and properties that align and amplify Hard Rock Bets partnership strategy. You will own on-the-ground partnership activations and co-marketing efforts.

Youre an emotive-based marketeer who has proven experience in executing sponsorships, driving internal stakeholder groups, and navigating ambiguity. You are a master tactician that can manage multiple stakeholders to success in a fast-paced environment. You are a highly collaborative partner with an eye towards building long lasting, mutually beneficial relationships for all parties.

You are interested in audience narratives, insights, cutting edge sports partnerships, and macro-culture research, and are driven to become an expert on communities in sports betting and online casino, in the Hard Rock Bet product, and in creative campaigns that drive loyalty to our brand. You will work across partners to drive both a revenue generating and brand building approach to our marketing efforts.

Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.

What are we looking for?

The role reports to the Director, Sports Integrated Marketing & Partnerships,

  • Help lead Hard Rock Bets partnership marketing efforts, setting up efficient project plans and ways of working with internal & external partners
  • Effective partner management across professional sports and agency partners to drive Hard Rock Bet brand and business objectives
  • Develop & execute best-in-class sponsorship activation strategies for a diverse range of audiences across on-site activation, co-marketing campaign planning, signage, CRM & database marketing, paid media, promotions, hospitality and Hard Rock Bet owned + operated channels
  • Manage day-to-day activation planning and associated performance tracking of all partnership assets across partner and Hard Rock Bet owned + operated channels to ensure maximum value is extracted
  • Own sponsorship valuation modelling of prospective sponsorship proposals to aid in evaluation process
  • Partner with Product and Analytics teams on KPIs and reporting, inclusive of ongoing & recap reporting of all existing partnerships
  • Promote a work environment that fosters creativity, innovation, rational risk-taking and tradeoffs
  • Partner with other parts of the Marketing team to bring the brand to life in sports and macro-culture

The ideal candidate will:

  • Bachelors degree in Sports Management, Marketing, Business Administration, or related field
  • 5+ years of successful experience as a partnership/sponsorship lead at a brand, sports team/league, or sports marketing agency
  • Exceptional record of partnership successes with a history of growing brand metrics and/or driving revenue
  • Strong and highly developed interpersonal & management skills to build and lead internal teams
  • Deep experience in using data and metrics to measure impact and determine improvements, including sponsorship valuation and recap reporting
  • Strong organizational skills and attention to detail - you dont let things slip through the cracks
  • Emotive-based marketeer who has proven experience with creative and key messaging techniques, inclusive of large and diverse audiences
  • Expertise in current and emerging media, as well as a strong point of view on how to reach unique audience segments
  • Exceptionally collaborative. Must have an ability to work cross-functionally with external teams, as well as all internal teams inclusive of brand, creatives, product marketers, content marketers, and campaign managers of all levels
  • Passion for sports and sports betting
  • Based in Miami/Fort Lauderdale
  • Willingness to travel and work nights, weekends

Whats in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

  • Competitive pay and benefits
  • Flexible vacation allowance
  • Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

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