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Marketing Program Manager
4 months ago
In 2020 united in a fierce commitment to deliver the highest quality care and exceptional patient experience Virginia Mason and CHI Franciscan Health came together as natural partners to build a new health system centered around the patient: Virginia Mason Franciscan Health. Our combined system builds upon the scale and expertise of our nearly 300 sites of care including 11 hospitals and nearly 5000 physicians and providers. Together we are empowered to make an even greater impact on the health and well-being of our communities.
Responsibilities
This job is responsible for planning, managing and executing strategic marketing and communications activities for Virginia Mason Franciscan Health (VMFH) including providing expert marketing consultation in support of integrated, strategic marketing needs of the assigned functional area. An incumbent leads a team, including direct report(s) and agency partners, in developing strategic marketing, advertising, and media campaigns. Work includes responsibility for identifying marketing opportunities through evaluation of market intelligence and a thorough assessment of the 'competitive' environment associated with a project, synthesizing findings and developing approaches to appropriately position VMFH in the marketplace. Also includes responsibility for measuring and reporting outcomes, administration of assigned budgets and supervising a small professional staff engaged in marketing/communications activities.
An incumbent works closely with leadership, physicians, governing committees, patients and corporate partners as required by specific projects to ensure completion in a timely/cost-effective manner and consistent with project objectives. Close collaboration with the following departmental teams is also required to effectively promote and support the organization's strategic business goals: communications, creative services, digital strategies, and external marketing.
Requires knowledge of marketing and communications principles and practices in order to market and advance Virginia Mason Franciscan Health's brand, strategies, programs and services and facilitate a competitive advantage for the organization. An incumbent develops and deploys marketing plans to support and align with the organization's strategic priorities.
Qualifications
Education/Work Experience Requirements:
Bachelor's degree from an accredited college or university in Marketing, Journalism, Communications, Public Relations or closely-related field, and a minimum of five (5) years of progressively responsible related work experience.
