Marketing Director

2 weeks ago

Nashville, United States Jypsi Spirits, LLC Full time

Whiskey JYPSI Marketing Director The Brand:

Whiskey JYPSI celebrates doing things the unconventional way. It’s a commitment to the creative spirit, the process and the journey meant to inspire our community to take chances like we have – follow a different path and enjoy and experience life at its fullest. The Role:

The Brand Director position will be responsible for all aspects of brand building including development and execution of marketing programs, social & digital activation, media, POS, and national and local initiatives/events. The position will also be responsible for day-to-day oversight of agencies and supporting team members.

Primary responsibilities are to ensure marketing programs, events and sponsorships are reflective of the brand, of the highest quality, completed on time/budget, and lead to brand awareness and ultimately sales. Key Responsibilities:

Marketing Programs:

Develop full year marketing initiatives and budgets with guidance from general manager Manage development from ideation to implementation (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.) Lead development of sales materials/presentations and elements necessary to execute programming through each channel. Ensure training materials are developed and updated as needed Point of sale:

Lead development and execution of all POS including brief development, creative development, signoffs and production Oversee delivery to market and proper implementation Manage budget and ROIs Advertising: (traditional, non-traditional)

Research, ideate and develop local advertising plans for top markets based on individual opportunities and nuances Collaborate with creative/agency team to develop all advertising for campaigns (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.) Obtain approvals and traffic to final publications/outlets Track results based on ROI and explore test & learn opportunities Social / Digital Marketing: (Paid & Organic)

Social

Collaborate on quarterly social strategy with teams Oversee execution of social marketing to drive awareness, engagement and ultimately sales (e.g., calendar creation, content creation, community management, channel growth, and creative marketing ideas) Work closely with agency/creative resource to create visually appealing content (both still & motion) Provide in-depth reporting, insights and analytics – test & learn Stay informed on emerging trends and technology

CRM (newsletter)

Actively cultivate and grow email list by creating and deploying shareable content

Website:

Advise and work with web partner to update, add pages, improve UX as needed and with new product rollouts

PR:

Oversee yearly PR strategy and plan including KPI development Manage PR agency against scope on a weekly, monthly and quarterly basis Hold agency accountable for ideation of press worthy pitch plans Ensure local PR plans come to fruition and generate positive ROI Merchandise:

Manage WJ merchandise program from product development, procurement, inventory and budgeting Manage associated team managers in their supporting roles Events:

Lead all industry and consumer events Create plan for yearly event participation, budget required and execution plan

Manage onsite, train staff as needed

Recap key learnings and implement in future activations

Other:

Accountable for monthly marketing budgeting (forecasting and reconciliation) for all aspects of the marketing mix Trend watch – constantly researching and reviewing trends in our industry Monthly reporting – work with team to compile and lead internal team reviews Required Skills:

6-8 years of marketing experience (beverage industry experience a plus) Examples of past work that aligns with above responsibilities Entrepreneurial minded, detail oriented, able to multi-task and meet timelines Desire to learn and grow with a desire to help build something from the ground up Ability to travel as needed

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