Marketing Director

2 weeks ago

Nashville, Tennessee, United States Jypsi Spirits, LLC Full time
Whiskey JYPSI Marketing Director
The Brand: Whiskey JYPSI celebrates doing things the unconventional way. It's a commitment to the creative spirit, the process and the journey meant to inspire our community to take chances like we have – follow a different path and enjoy and experience life at its fullest.
The Role: The Brand Director position will be responsible for all aspects of brand building including development and execution of marketing programs, social & digital activation, media, POS, and national and local initiatives/events. The position will also be responsible for day-to-day oversight of agencies and supporting team members. Primary responsibilities are to ensure marketing programs, events and sponsorships are reflective of the brand, of the highest quality, completed on time/budget, and lead to brand awareness and ultimately sales.
Key Responsibilities:

Marketing Programs:
  • Develop full year marketing initiatives and budgets with guidance from general manager
  • Manage development from ideation to implementation (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.)
  • Lead development of sales materials/presentations and elements necessary to execute programming through each channel. Ensure training materials are developed and updated as needed
Point of sale:
  • Lead development and execution of all POS including brief development, creative development, signoffs and production
  • Oversee delivery to market and proper implementation
  • Manage budget and ROIs
Advertising: (traditional, non-traditional)
  • Research, ideate and develop local advertising plans for top markets based on individual opportunities and nuances
  • Collaborate with creative/agency team to develop all advertising for campaigns (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.)
  • Obtain approvals and traffic to final publications/outlets
  • Track results based on ROI and explore test & learn opportunities
Social / Digital Marketing: (Paid & Organic)
  • Social
    • Collaborate on quarterly social strategy with teams
    • Oversee execution of social marketing to drive awareness, engagement and ultimately sales (e.g., calendar creation, content creation, community management, channel growth, and creative marketing ideas)
    • Work closely with agency/creative resource to create visually appealing content (both still & motion)
    • Provide in-depth reporting, insights and analytics – test & learn
    • Stay informed on emerging trends and technology
  • CRM (newsletter)
    • Actively cultivate and grow email list by creating and deploying shareable content
  • Website:
    • Advise and work with web partner to update, add pages, improve UX as needed and with new product rollouts
PR:
  • Oversee yearly PR strategy and plan including KPI development
  • Manage PR agency against scope on a weekly, monthly and quarterly basis
  • Hold agency accountable for ideation of press worthy pitch plans
  • Ensure local PR plans come to fruition and generate positive ROI
Merchandise:
  • Manage WJ merchandise program from product development, procurement, inventory and budgeting
  • Manage associated team managers in their supporting roles
Events:
  • Lead all industry and consumer events
  • Create plan for yearly event participation, budget required and execution plan
    • Manage onsite, train staff as needed
  • Recap key learnings and implement in future activations

Other:
  • Accountable for monthly marketing budgeting (forecasting and reconciliation) for all aspects of the marketing mix
  • Trend watch – constantly researching and reviewing trends in our industry
  • Monthly reporting – work with team to compile and lead internal team reviews
Required Skills:
  • 6-8 years of marketing experience (beverage industry experience a plus)
  • Examples of past work that aligns with above responsibilities
  • Entrepreneurial minded, detail oriented, able to multi-task and meet timelines
  • Desire to learn and grow with a desire to help build something from the ground up
  • Ability to travel as needed

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