Ad Grant Specialist

3 months ago

Atlanta, United States KSHurst Services Full time

Must Live in the USA | Remote

Ad Grant Specialist (part-time or full-time)

KSHurst is recruiting a Google Ad Specialist to oversee a client's Google Ad Grants campaigns for current and expanding clients

A Google Ad Grants Specialist is responsible for crafting PPC strategies tailored to each customer's goals, as well as building and managing Google Ad campaigns.

DUTIES/RESPONSIBILITIES:

Onboarding: You will be meeting with new customers to ensure we have access to all necessary accounts (Analytics, Tag Manager, Website). During this process, you will also learn more about their organization and goals with Google Ads to handle the initial structure of their campaign.

Applying for Google Ad Grants: Complete the necessary steps to apply for Google Ad Grants on behalf of the nonprofit.

Google Ad Account Creation: You will be responsible for the initial setup and configuration of Google Ad accounts. This includes:

  • Reviewing the customer's website to develop a strategy for a successful ad campaign, which involves:
  • Identifying existing conversions that need to be tracked and determining new conversions required for campaign success.
  • Analyzing the customer's website to structure the ad campaign effectively. This includes identifying landing pages suitable for creating different ad groups specific to target keywords.
  • Conducting keyword research based on the website content.
  • Crafting compelling ad copy to maximize click-through rates.
EXPERIENCE REQUESTED
  • Minimum of 1 year experience with Ad grant management
  • A genuine passion for collaborating with nonprofits and aiding them in maximizing their impact through Google Ad Grants.
  • Goal oriented personality with a passion for Digital Marketing.
  • Analytic mindset with a passion for data.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Ability to successfully execute a high volume of work.
  • Extremely tech savvy.

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