Marketing Manager

3 weeks ago

Charleston, United States American Advertising Federation Full time

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability. Marketing Manager Responsibilities: * Develop and implement marketing strategies to promote products and services * Increase brand awareness and market share * Researching CNI's markets and monitoring market trends * Create and execute successful marketing campaigns * Track and analyze marketing performance metrics to optimize campaigns. * Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business plan * Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. * Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. * Conducts pricing research and analysis to ensure competitive product and service pricing. * Manage and allocate marketing budget effectively * Stay up-to-date with industry and best practices * Manage the marketing department's staff * Prepare and present quarterly and annual reports to senior management * Promote our brand at trade shows and major industry-related events. * Create content, including text posts, video and images for use on social media * Develop and track new social media strategies and campaigns * Promoting products, services and content over social media, in a way that is consistent with our brand and social media strategy Desired Candidate Qualifications: * Telecommunications experience preferred * Have an instinctive feeling about future product concepts * Have good analytical skills * Have excellent social media platform marketing skills * Be a good listener, able to respond to results and consumer research * Be an excellent communicator, both verbally and in writing * Be able to work well with a wide range of people from different parts of the business * Be a leader, able to inspire others * Be able to handle multiple projects at the same time * Be energetic and passionate about their product specialty * Be organized and methodical * Be able to work well under pressure * Have good presentation skills * Web design/development skills a plus Training CNI will provide on-the-job training in its services, pricing and marketing programs. On-the-job training is complemented by professional marketing qualifications. There are a number of options available through the: * Chartered Institute of Marketing (CIM) * Institute of Direct Marketing (IDM) * Institute of Sales and Marketing Management (ISMM) * Communication Advertising and Marketing Education Foundation (CAM) These range from introductory certificates to advanced level qualifications. Entry requirements for the different levels vary depending on business experience and academic ability. Benefits: * Competitive salary * Paid time off * Health, Dental, Vision and Basic Live/AD&D Insurance * Long-Term Disability Insurance * 401(k) Retirement Saving Plan with Employer Match Position Specifics: * Hours are generally 8:00 am - 5:00 pm Monday through Friday * Evening and weekend work is sometimes necessary to meet deadlines, attend product launches, conferences and exhibitions * Travel occasionally to attend meetings with marketing firms and to organize and participate at trade shotes. Education and Experience: Bachelor's degree (B.A) or equivalent from four-year college or university; or four-years of related experience and/or training; or equivalent combination of education and experience. PI0e3686a91c1b-29400-#######0 #J-18808-Ljbffr

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