Search Engine Marketing

1 month ago

Charleston, United States Buffalo Groupe Full time
Job Description

Buffalo Groupe is a marketing agency, events and media company dedicated to reaching an audience seeking escape. With an unmatched understanding of the high-end escape audience, a proven approach that delivers real results for our clients, and a talented team that's wired to win, Buffalo Groupe is THE luxury-lifestyle marketing leader in golf, real estate, and hospitality.

The Paid Media Manager will be responsible for day-to-day management of multiple digital marketing campaigns, with a focus on SEM accounts. This position will work with the Digital Marketing Team and Client Strategy & Service teams to execute Search Engine Marketing campaigns across multiple brands. This is a fully remote position, with the opportunity to work out of the Charleston, SC office, if desired.

Compensation: $70-80k BOE

Responsibilities

On a day-to-day basis, you will:

  • Lead the overall SEM strategy and execution, as well as perform efficient day-to-day management of assigned client accounts across B2B and B2C businesses.
  • Manage and maintain daily/monthly budgets for clients to ensure each campaign meets the desired performance metrics, which can include revenue, ROAS, lead generation and more.
  • Optimize SEM (Search Engine Marketing) campaigns on platforms like Google Ads and Microsoft Ads.
  • Experience with Meta, LinkedIn, Reddit and programmatic DSPs, such as StackAdapt and Criteo, is a huge plus.
  • Consult with the creative team to develop advertising assets for each platform.
  • Report on key performance indicators and clearly present results to clients and account leaders.
  • Collaborate with Programmatic, SEO, Paid Social, Organic Social and other teams as needed to ensure the success of various campaign aspects.
  • Work with internal and external web developers to ensure technical aspects are properly set up for optimal tracking of performance.
  • Contribute to new business efforts and pitches, as well as brand strategy projects.
Qualifications

Skills you have:
  • 4+ years of experience in digital marketing
  • Demonstrated ability to manage ad spend on national campaigns, with client budgets exceeding $1M-$2M annually
  • Proven experience using Google Analytics, Google Sheets, Google Data Studio, and Google Tag Manager
  • Basic knowledge of or experience with StackAdapt or other Display marketing platforms.
  • Capacity to handle multiple ongoing projects and deadlines.
  • Strong written and oral communication skills that demonstrate your understanding of digital analytics.
Qualities you possess:
  • An interest and basic understanding of golf and other sports, real estate or hospitality.
  • A passion for discovering and testing the latest ad formats, creative techniques and targeting tactics.
  • A commitment to demonstrating kindness, clarity and courage in your daily interactions.
  • A desire to grow with our team: learning from others, and sharing your skill set to train and educate teammates.

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