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Marketing Manager

2 months ago

New York, United States Transcend Solutions, LLC Full time

Marketing Manager 12835

Location: New York, NY

Schedule: 4 days in office, 1 day remote

Length of Assignment: 12+ months

Top Skills:

  • MUST have strong Excel knowledge
  • Media agency experience
  • Paid search marketing
  • Paid social marketing
  • Performance marketing

Summary:

The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies.
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Skills:

  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Strong ability to work independently and manage one’s time.
  • Strong mentoring skills are necessary to provide support and constructive performance feedback.
  • Strong knowledge of principles and methods for showing, promoting, and selling products or services.
  • Strong ability to develop marketing and pricing strategy.
  • Strong knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:

  • Bachelors degree in marketing or equivalent training required.
  • 5+ years related experience required.

Keynote/Necessary Attributes:

  • 5+ years’ experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
  • Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
  • Experience with SEO & mobile app marketing a plus.
  • Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), Excel pivot tables and basic functions for maintaining and creating reports
  • Comfortable navigating a complex organization and building cross-functional relationships.
  • Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
  • Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • Ability to maintain a positive attitude in a fast-paced environment.
  • Excellent presentation skills: ability to communicate your ideas and convince an audience using data and visual storytelling.
  • BA/BS in marketing, business or another quantitative field.