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Sr Digital Media Buyer
2 months ago
** Sr Digital Media Buyer**
**Job Category****:** Advertising
**Requisition Number****:** SRDIG001926
Showing 1 location
**Job Details**
**Description**
Star Tribune has an exciting opportunity for a Senior Digital Media Buyer The primary responsibility of the Senior Digital Media Buyer is to set up digital media campaigns for owned and operated, and Advantage digital campaigns. A successful digital media campaign will achieve or exceed delivery and performance based on KPIs outlined by clients and communicated to the buyer.
**Responsibilities**
* Oversee the development and implementation of digital media campaigns across various buying platforms
* Monitor digital media campaigns within multiple DSPs daily
* Optimize toward established KPIs during the life of a campaign
* Pull data from multiple sources to provide actionable insights and recommendations to take to strategists and digital leads
* Lead interdepartmental trainings and oversee the onboarding of new hires
* Maintain relationships with current vendors and research new product offerings
* Manage, prioritize, and respond to ad-hoc requests as assigned
* Research and stay abreast of current industry best practices and trends, develop and maintain digital best practices, and promote digital optimization techniques
**Requirements**
* Bachelors degree in related field and/or certification; or equivalent combination of education, skills and experience
* Three years of working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs)
* Proven track record of successfully managing complex client campaigns and relationships against performance metrics
* Ad trafficking experience utilizing platforms such as Facebook, GDN, etc.
* Experience with Google Ad Manager or other ad serving technology
* DoubleClick Campaign Manager/DoubleClick Bid Manager and Google Analytics certifications are preferred but not required
* Ability to quickly adapt to changes in the industry, development processes and business priorities
* Proficiency in Microsoft Office applications
* Must be vaccinated against COVID-19 or granted an accommodation based on disability or sincerely held religious belief
Some top benefits include: a new downtown office with gym access to Capella Tower Health Club in the building and access to rooftop amenities in warm months; commuter benefits; remote and hybrid work options; competitive medical and dental insurance; paid time off; 401(k) matching; tuition assistance; and unlimited digital access to Star Tribune. In addition, Star Tribune has partnerships with many organizations that offer our employees a variety of discounts
Star Tribune is committed to creating a more diverse and inclusive workplace, and encourages qualified applicants of all backgrounds to apply. Star Tribune is a Veteran Friendly employer.
EOE
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