Marketing Manager
3 months ago
Come join the Peak Health team as a Manager, Marketing, contributing to the foundation for an innovative, new health plan. This position will play a unique and important role in our mission to change healthcare for the better.
In this role, you will be responsible for developing and implementing the overall marketing strategy to drive business growth and increase brand awareness. You will work closely with internal and external stakeholders to ensure the successful execution of marketing initiatives. You will also be responsible for managing budgets, analyzing data, drafting, and executing email marketing campaigns, managing website and social media content, and measuring the effectiveness of marketing campaigns. The ideal candidate will be able to pivot from strategic to tactical execution while working across multiple levels within the organization. Experience in the healthcare insurance industry and critical thinking skills are necessary to contribute to the mission of the organization.
MINIMUM QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR LICENSURE:
1. Bachelor's degree in Marketing, Communications, Public Relations or related field
EXPERIENCE:
1. Six (6) years of health insurance sales or marketing experience
PREFERRED QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR LICENSURE:
1. Master's degree in Marketing or related field
EXPERIENCE:
1. Product launch or market entry experience
2. Working knowledge of Medicare Advantage and compliance requirements
3. 2 years of management experience
CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.
1. Support brand development and implement the company's overall marketing strategy based on industry trends, behaviors, and competitive landscape in collaboration with executive leadership
2. Lead and manage partnerships and provide guidance and direction to ensure the successful execution of marketing initiatives for both paid and earned media placements including placement of advertisements in local and specialized media.
3. Manage marketing budgets and allocate resources effectively to achieve business goals.
4. Manage project timelines and ensure all marketing activities are executed on time and within budget.
5. Develop and execute marketing campaigns across various channels, such as social media, email, advertising, and events.
6. Create marketing content, internal and external including copy, graphics, print, and videos, that resonates with the target audience.
7. Manage website content, including updating pages, blog posts, and other content as necessary.
8. Create and maintain an effective and user-friendly websites and member-facing materials.
9. Maintain active involvement in the community through volunteer efforts, professional memberships, or similar activities.
10. Coordinate events and promotional activities, including tradeshows, webinars, press conferences, and networking opportunities to increase brand awareness.
11. Analyze data from marketing campaigns to measure performance and identify opportunities for improvement.
12. Stay up-to-date with industry trends and best practices in marketing.
13. Oversees creation of Power Point presentations, fliers, and other documents, as requested.
14. Drafts external press releases as well as internal communications.
15. Maintains spreadsheet schedules for all Marketing & Communications projects and posts frequent updates on status.
16. Compiles monthly and quarterly reports of Marketing & Communications activities and projects.
17. Managing a variety of administrative functions to support the timely and successful execution of marketing plans and other activities for the Marketing/Communications Department.
18. Maintains inventory of publications and assists with mailing and other means of distribution.
19. Coordinates with leadership team in communications with internal and external vendors and clients.
20. Responsible for management of a staff.
21. Occasional travel.
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Ability to sit for extended periods of time.
WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Standard office environment with electrical equipment (i.e., telephone, personal computer, copier, fax machines, etc.)
SKILLS AND ABILITIES:
Results-driven mindset with a focus on continuous improvement.
Excellent organizational skills and the ability to multi-task.
Excellent oral and written communication skills.
Strong analytical and problem-solving skills.
High Proficiency in Adobe Creative Suite and Microsoft Office Suite.
Experience with website content management, including the ability to write and edit HTML; WordPress proficiency a plus.
Ability to interact effectively with a variety of staff and outside vendors.
Familiarity with website performance monitoring tools, such as Google Analytics (GA4).
Ability to work independently in a hybrid work environment and collaboratively in a team environment.
Additional Job Description:
Scheduled Weekly Hours:
40
Shift:
Exempt/Non-Exempt:
United States of America (Exempt)
Company:
PHH Peak Health Holdings
Cost Center:
2900 PHH Product Design
Address:
1085 Van Voorhis Rd
Morgantown
West Virginia
WVU Medicine is proud to be an Equal Opportunity employer. We value diversity among our workforce and invite applications from all qualified applicants regardless of race, ethnicity, culture, gender, sexual orientation, sexual identity, gender identity and expression, socioeconomic status, language, national origin, religious affiliation, spiritual practice, age, mental and physical ability/disability or Veteran status.
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