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Marketing Manager Marketing/Public Relations Costa Mesa, CA

2 months ago

Costa Mesa, United States Planet Green Search Full time

Marketing Manager What you will be doing:

Manage the marketing strategy and execution for lease-ups and stabilized communities Collaborate with internal team members to develop initial marketing deliverables for new lease-up communities Coordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography, and signage Coordinate with 3rd property management and vendors to implement marketing strategies and solutions Develop and track marketing budgets for new and existing communities Research and select appropriate marketing techniques based on resident profile and market conditions Manage and oversee all property digital campaigns, including reviewing Google Analytics, PPC campaigns, optimizing SEO, and ILS Conduct periodic website, social, and reputation audits and provide guidance to the teams Review and manage online reviews related to brand, product, and resident experience Work with Asset Management on white-label programs Develop marketing guidelines for vendors and 3rd party management teams Create and develop company-wide marketing programs and policies to help enhance the brand Collaborate with Public Relations teams on new announcements and strategic corporate initiatives Oversee and manage the corporate website Oversee the overall corporate social media message and direction to promote AHV's vision, message, and brand Research new products, programs, and services Maintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans) Assist in creating agendas, attending meetings, and running various marketing and advertising reports Research new trends within the single-family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans, and products Research and understand consumer profiles in targeted markets Perform other related duties as assigned Must be willing and able to travel Experience you will need:

Minimum 3 years of marketing experience needed Bachelor’s Degree Experience in single-family and multifamily residential industries Proficient in Microsoft Office, Adobe Creative Suite experience Strong social media and internet aptitude Strong understanding of marketing fundamentals Strong knowledge and understanding of search engine marketing and optimization and Google Analytics

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