Marketing Analyst

2 months ago

Jersey City, United States AvePoint Full time
About AvePoint:

Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint's global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

Role Overview:

As a Marketing Data Analyst, your primary role within our analytics team will be to work closely with marketing managers and leaders, focusing on the analysis, reporting, and quality of internal company data related to sales and marketing activities. Your expertise will be crucial in identifying trends, optimizing execution and strategies, and impacting sales outcomes through the power of data analytics globally.

Key Responsibilities:
  • Utilize data-driven insights to identify opportunities for marketing strategy and execution optimization.
  • Gather and analyze web analytics to inform and enhance the effectiveness of marketing strategies and campaigns.
  • Analyze sales funnels and customer intent to improve marketing efforts and sales conversions.
  • Measure the ROI of omni-channel marketing campaigns and activities, providing actionable insights for improvement.
  • Recommend optimizations for the website, channels, and marketing campaigns based on data analysis.
  • Collaborate effectively across teams to manage data analysis projects from inception to completion, ensuring clear communication and actionable insights.
  • Develop and manage dashboards and reports that provide insights using statistical, algorithmic, and machine learning techniques.
  • Audit, monitor, and recommend process changes to maintain data quality.
The ideal candidate has:
  • 2-3 years of experience in data analysis in marketing or similar domain
  • Bachelor's or Master's degree in Data Analytics, Data Science, Computer Science, Mathematics, Statistics, Engineering, or related field.
  • Familiarity with web analytics and digital marketing tools (e.g., Google Analytics, SEMrush, Search Console, AdWords, etc...)
  • Proficiency in data manipulation and analysis using Python, Excel, and SQL
  • Strong communication and presentation skills, with ability to explain findings and recommendations to both technical and non-technical stakeholders
  • Understanding of data models, analytical techniques, and business intelligence tools, including PowerBI and Microsoft Fabric.
  • Excellent oral and written communication abilities, with the skill to manage projects and collaborate effectively across teams.
  • Ability to work independently and as part of a global team and be able to navigate between corporate and regional marketing stakeholders.
Benefits we offer:
  • Competitive pay and potential to earn equity in the form of RSUs
  • Career progression and internal mobility opportunities
  • Work life balance through hybrid working model of 3 days a week in office
  • Unlimited PTO

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.

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