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Senior Marketing Specialist

2 months ago

San Francisco, United States Delta Dental Ins. Full time

JOB DESCRIPTION This job leads the development and implementation of complex marketing programs and projects in support of one or more business segments. Supports customer acquisition, enrollee retention, product marketing, and portfolio maintenance activities. RESPONSIBILITIES Develops segment and marketing strategies and program plans aimed at increasing new sales and retention and typically spanning multiple audiences, including customers and enrollees. Develops positioning, key messages, and reasons-to-believe for segment related communication efforts. Oversees development and maintenance of marketing collateral, including marketing brochures, flyers, web and digital messaging, and direct marketing. Leads cross-functional teams to execute segment and marketing programs/projects, portfolio management, and operational/process improvements. Internal partners include Sales, Product, Creative Services, Underwriting, Actuarial, Operations, Legal/Compliance, and Technology. External partners include distribution partners, advertising agencies and print, mail house, and fulfillment vendors. Manages program budgets. Monitors and reports to management on performance, response and ROI of programs to ensure that they meet program and financial objectives and presents recommendations for improvements. Assists in assessing market segment and competitive landscape to improve or launch new programs. Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field. QUALIFICATIONS 4+ years of experience w/Bachelor's degree 6 years related experience and 2 years supervisory experience preferred Experienced developing and executing marketing strategy, tactics, and approaches including direct marketing, digital, and web/online Experience leading cross-functional teams to achieve program objectives Excellent verbal and written communication including strong composition, editing, and proofreading skills Ability to convey complex information to non-technical audiences Strong analytical, strategic thinking, and problem-solving skills Excellent communicator and creative thinker Detail-oriented Advanced organizational/time management and project management skills and multi-tasking abilities Demonstrated ability to be flexible, work with ambiguity, and work with urgency to meet deadlines Advanced verbal and written communications skills, including presentations Healthcare or dental industry experience preferred Proficiency in computer programs such as Smartsheet, Adobe Suite including Adobe Analytics, and Google Analytics strongly preferred ADDITIONAL INFORMATION Behind the smile We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes: Competitive base and incentive pay 401(k) with robust matching and non-matching contributions Rich medical & pharmacy benefits 100% employer-paid dental and vision benefits Holistic wellbeing program with deep financial incentives Generous paid time off plus 12 paid holidays and your birthday off Culture of growth and learning: career development; tuition reimbursement; recognition program Family support: adoption assistance, fertility treatment, child, elder & pet care assistance Social responsibility and volunteer opportunities Employee discount program Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #LI-Hybrid ABOUT THE TEAM At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care - but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building equitable programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all. We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment focused on teamwork and camaraderie. Discover the smiling faces behind Delta Dental and experience our values and culture in action by connecting with us on social media. Follow Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn. If you've got an appetite for innovation and want to be a part of a team that's transforming the future of health care, join us Since 1955, we have offered comprehensive, high-quality oral health care benefits to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California network includes affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits to more than 31 million people across 15 states, the District of Columbia, Puerto Rico and the Virgin Islands. The company and its affiliates are part of Delta Dental Plans Association (DDPA), a not-for-profit national association based in Oak Brook, Illinois. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 states and the District of Columbia. Collectively, we deliver benefits to more Americans than any other dental insurance company. Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia (Washington D.C.) or other US Territories at this time. Proof of eligibility to work in the United States must be provided if selected for hire. #J-18808-Ljbffr