Director, Brand Strategy

2 weeks ago

Calabasas, United States True Classic Full time
Director, Brand Strategy & Partnerships

Position Overview

True Classic is seeking an exceptional leader to manage & grow the True Classic brand. This role will focus on team building and leadership, managing strategy, partnerships, and organic social media. This position reports directly to the Head of Marketing.

Key Areas of Accountability
  1. Team Leadership: Hire, develop, and motivate both internal team members and external partners (e.g., agencies, consultants, SaaS partners, etc.) to foster a collaborative work environment and deliver exceptional business results.
  2. Brand Strategy: Develop and implement a comprehensive brand strategy, focusing on visual identity, brand voice, and positioning to grow True Classic's brand equity. Ensure consistent brand messaging and identity across all touchpoints and channels.
  3. Brand Partnerships: Establish and manage strategic partnerships with other brands, creators, publications, and influencers to enhance True Classic's brand presence and reach. Negotiate and oversee partnership agreements to ensure mutually beneficial outcomes.
  4. Organic Social Media: Oversee True Classic's presence on all organic social media channels (eg Instagram, TikTok, Facebook, YouTube, X, etc.), ensuring engaging and consistent content that drives brand awareness and community growth. Develop and execute social media strategies that align with the broader brand goals and objectives.
  5. Influencers: Identify, engage, and collaborate with influencers to amplify True Classic's brand message and reach new audiences. Develop and execute influencer marketing campaigns that align with brand objectives, ensuring authenticity and alignment with True Classic's values. Monitor and analyze influencer partnerships to measure their impact and optimize future collaborations.
Key Areas of Cross-Functional Collaboration
  1. Marketing Analytics: Leverage robust analytics and reporting to uncover trends and deliver actionable insights, enhancing both brand strategy and social media performance through collaboration with the analytics team.
  2. Marketing Technology: Evaluate and integrate marketing technology tools that improve campaign efficiency, customer targeting, personalized messaging, and marketing automation in close collaboration with the tech team.
  3. Product Development & Marketing: Collaborate closely with the product team to identify new product opportunities and craft compelling narratives that resonate with our audience, elevating True Classic's market presence.
  4. Commercial: Partner with the commercial team to identify and leverage marketing programs to grow across sales channels and countries, focusing on both brand building and ongoing customer engagement.
  5. FP&A: Provide strategic insights to the finance team to enhance brand strategy and optimize marketing efficiency, informing financial forecasting and business goal setting to support sustainable growth.
Requirements
  • 7+ years of marketing experience with a proven track record in a senior leadership role.
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Familiarity with e-commerce, direct-to-consumer brands, and omnichannel retail is highly preferred.
  • Strong analytical and problem-solving skills with the ability to translate deep consumer insights into actionable marketing strategies.
  • Excellent project management and organizational skills, including the ability to drive ideas from concept to completion quickly, overcome obstacles, and multitask across multiple projects.
  • Excellent communication and interpersonal skills with the ability to effectively collaborate with diverse stakeholders.
  • Entrepreneurial spirit; willing to roll up sleeves and do whatever it takes to achieve the best results and win as a team.
  • Proven track record of successfully leading and managing marketing teams; strong leadership abilities including mentoring, coaching, and inspiring teams.
  • Ability to adapt to a fast-paced, dynamic environment and drive change effectively.
Company Overview

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men's apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:
  1. Move the Needle
    • We are obsessed with driving tangible business results.
    • We constantly refocus our efforts and eliminate busy work to drive measurable impact.
    • We embrace simplicity, automation, and technology to amplify our force.
  2. Harness Grit
    • We are ambitious and persevere through challenges with a relentless spirit.
    • We're optimistic about the future and our glass is half full.
    • We are self-motivated, resourceful, and determined to make a difference.
  3. Go Fast
    • We are nimble, open-minded, and seek the fastest path to success.
    • We remove barriers, eliminate friction, and move at the speed of light.
    • We believe that "done is better than perfect" and fail forward to make progress.
  4. Execute as a Pro
    • We are curious and leverage data & insights to move in the right direction.
    • We are doers, embody an owner's mentality, and strive to get 1% better every day.
    • We work systematically to produce consistent results & get our projects done right.
  5. Be Creative
    • We are first-principles thinkers and develop bold ideas to challenge the status quo.
    • We are innovators at heart & believe that ingenuity is often the solution.
    • We solve problems resourcefully and think outside the box.
  6. Lead with Empathy
    • We obsess over our customers to consistently over-deliver.
    • We are inclusive, appreciative, and supportive of our employees & partners.
    • We put ourselves in others' shoes and seek to deeply understand their perspective.


At True Classic, our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity, and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.

  • Director, Brand Strategy

    2 weeks ago

    Calabasas, United States True Classic Tees LLC Full time

    Director, Brand Strategy & Partnerships Position Overview True Classic is seeking an exceptional leader to manage & grow the True Classic brand. This role will focus on team building and leadership, managing strategy, partnerships, and organic social media. This position reports directly to the Head of Marketing. Key Areas of Accountability Team Leadership:...

  • Director of Ecommerce

    2 weeks ago

    Calabasas, United States AmaWaterways River Cruises Full time

    Company Description AmaWaterways is a luxury river cruise company with itineraries in Europe, Southeast Asia, and Africa. With a commitment to providing exceptional experiences and personalized service, AmaWaterways offers unforgettable journeys for travelers. For more information, please visit www.amawaterways.com. Role Description This is a full-time...

  • Director of Marketing

    2 weeks ago

    Calabasas, California, United States Hays Recruitment Full time

    Hays InvestorWork for HaysAbout UsFind UsUSENFor Job SeekersFor Organizations AustraliaAustriaBelgiumBrazilCanadaChileChinaColombiaCzech RepublicDenmarkFranceGermanyHong Kong SARHungaryItalyJapanLuxembourgMalaysiaMexicoNetherlandsNew ZealandPolandPortugalRomaniaSingaporeSpainSwedenSwitzerlandThailandUAEUnited KingdomUnited States Search Job SearchOur...

  • Director of Major and Legacy Gifts

    4 weeks ago

    Calabasas, United States Viewpoint School Full time

    Viewpoint School is an independent, coeducational, college preparatory day school serving 1,200 students in grades TK-12. Viewpoint is located in the Santa Monica Mountains of Los Angeles County on a 40-acre campus in Calabasas, close to the countless urban and recreational destinations Los Angeles has to offer. Viewpoint School prioritizes the quality of...

  • Director, Visual Merchandising

    2 weeks ago

    Calabasas, United States Harbor Freight Tools USA, Inc. Full time

    The Director, Visual Merchandising, is a newly created role aimed at enhancing the in-store customer journey by overseeing visual merchandising, product placement, promotion execution, fixtures, signage and store design. This role requires a strategic leader who can integrate these aspects to create a cohesive and compelling in-store experience that aligns...

  • Insomniac - Marketing Campaign Specialist

    2 weeks ago

    Calabasas, United States Live Nation Entertainment Full time

    Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Brand Strategy and will w Marketing, Marketing Specialist, Specialist, Social Media, Business Services

  • Social Media Manager

    2 weeks ago

    Calabasas, United States Amber Interiors Inc Full time

    **JOB TITLE**: Social Media Manager **SUPERVISOR**: Director of Marketing & Ecommerce **TYPE**: Full-Time, Hybrid **DESCRIPTION**: - The Social Media Manager is responsible for developing and leading Shoppe Amber Interiors social media strategy across Instagram, Facebook, Pinterest, Youtube, Tiktok, and LinkedIn. They will work closely with the Director...

  • Social Media Manager

    2 weeks ago

    Calabasas, California, United States Amber Interiors Inc Full time

    JOB TITLE:Social Media ManagerSUPERVISOR:Director of Marketing & EcommerceTYPE:Full-Time , HybridDESCRIPTION:The Social Media Manager is responsible for developing and leading Shoppe Amber Interiors social media strategy across Instagram, Facebook, Pinterest, Youtube, Tiktok, and LinkedIn. They will work closely with the Director of Marketing & Ecommerce,...

  • Marketing Director

    2 weeks ago

    Calabasas, California, United States Hays Recruitment Full time

    Hays InvestorWork for HaysAbout UsFind UsUS EN For Job SeekersFor OrganizationsAustraliaAustriaBelgiumBrazilCanadaChileChinaColombiaCzech RepublicDenmarkFranceGermanyHong Kong SARHungaryItalyJapanLuxembourgMalaysiaMexicoNetherlandsNew ZealandPolandPortugalRomaniaSingaporeSpainSwedenSwitzerlandThailandUAEUnited KingdomUnited States Search Job Search Our...

  • Social Media Manager

    2 weeks ago

    Calabasas, California, United States Amber Interiors Inc Full time

    JOB TITLE : Social Media Manager SUPERVISOR : Director of Marketing & Ecommerce TYPE : Full-Time , Hybrid DESCRIPTION: The Social Media Manager is responsible for developing and leading Shoppe Amber Interiors social media strategy across Instagram, Facebook, Pinterest, Youtube, Tiktok, and LinkedIn. They will work closely with the Director of Marketing...

  • Manager, Global Social Media Marketing

    2 weeks ago

    Calabasas, United States Xperi Full time

    Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our...

  • Social Media Manager

    1 month ago

    Calabasas, United States Amber Interiors Inc Full time

    Job DescriptionJob DescriptionJOB TITLE: Social Media Manager SUPERVISOR: Director of Marketing & EcommerceTYPE: Full-Time , HybridDESCRIPTION:The Social Media Manager is responsible for developing and leading Shoppe Amber Interiors social media strategy across Instagram, Facebook, Pinterest, Youtube, Tiktok, and LinkedIn. They will work closely with the...

  • Social Media Manager

    4 weeks ago

    Calabasas, United States Amber Interiors Inc Full time

    Job DescriptionJob DescriptionJOB TITLE: Social Media Manager SUPERVISOR: Director of Marketing & EcommerceTYPE: Full-Time , HybridDESCRIPTION:The Social Media Manager is responsible for developing and leading Shoppe Amber Interiors social media strategy across Instagram, Facebook, Pinterest, Youtube, Tiktok, and LinkedIn. They will work closely with the...

  • Director of E-commerce Operations

    3 weeks ago

    Calabasas, United States Samay Consulting, Inc Full time

    Job Title: Director/Senior Manager E-commerce Location: Calabasas, CA Duration: Fulltime DUTIES AND RESPONSIBILITIES: Develop and implement strategic plans to optimize the e-commerce platform, ensuring seamless integration between marketing and IT functionalities. Align e-commerce strategies with overall business goals to drive revenue growth and enhance...

  • Director of Product Development

    3 weeks ago

    Calabasas, United States Harbor Freight Tools USA, Inc. Full time

    The Director of Product Development will be responsible for developing best-in-class product enhancements that deliver superior functional performance and great value to their customers. As a member of the senior leadership team, the Director will collaboratively synchronize product initiatives with the marketing, global sourcing, and merchandising groups....

  • Rally Summer Camps After Care Director

    3 weeks ago

    Calabasas, United States Rally Camps Full time

    **Rally Camps After Care Director** Rally Camps is now hiring for an After Care Director for our summer youth camps in the Sherman Oaks and Calabasas areas. Rally Camps feature five action-packed days of sports, games, competitions, and special events for boys and girls ages 4-14 of all skill levels. Each camp session is a week long (Monday-Friday) and...

  • Director of Global Procurement

    6 days ago

    Calabasas Hills, United States The Cheesecake Factory Full time

    **Overview** You may know us as a company with great food. You may also know us from Fortune's '100 Best Companies to Work For' list. What you may not know is how our Supply Chain team skillfully manages the procurement of 2000+ SKUs for over 300 domestic and international restaurants across our 13 iconic brands and our Bakery. Reporting to the Senior Vice...

  • Director, Retail Communications

    4 weeks ago

    Calabasas, United States Harbor Freight Tools USA, Inc. Full time

    The Director of Internal Communications and Events shapes our internal communication strategy and drives engagement by creating and executing impactful virtual and in-person events for Store and Field teams. This position requires a visionary and strategic leader who can lead a team which crafts effective and compelling messages, manages communication...

  • Director, Retail Communications

    2 days ago

    Calabasas, United States Harbor Freight Tools USA, Inc. Full time

    The Director of Internal Communications and Events shapes our internal communication strategy and drives engagement by creating and executing impactful virtual and in-person events for Store and Field teams. This position requires a visionary and strategic leader who can lead a team which crafts effective and compelling messages, manages communication...

  • Social Media Marketing Manager

    1 month ago

    Calabasas, United States LiveGlam Full time

    ABOUT LIVEGLAM: One brand, one glamazing club with infinite options. We are a swatch above the rest because our glam begins with you. We deliver worry-free, curated collections of beauty products that put the glam back into your hands. Each month, we launch brand new products and give our LiveGlam Club Members exclusive access to get 'em first. Each...