Manager, Global Social Media Marketing

7 days ago

Calabasas, United States Xperi Full time

Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS®, HD Radio, IMAX® Enhanced and TiVo®.

Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.

We are seeking a dynamic and highly motivated individual who will be responsible for managing Xperi and its brands interactions with its audiences by implementing social media platforms’ content strategies. Duties include analyzing engagement data, identifying trends in customer interactions and planning and executing digital campaigns to build communities online.

This individual will manage social campaigns across the full life cycle of a campaign - from awareness to demand generation deeply rooted in insights - guiding the social efforts for campaigns and cementing processes and operations to make the team more efficient and effective across Xperi, DTS and TiVo sub brands. As a Manager, you won't just be managing social campaigns; you'll be crafting social experiences that redefine industry standards. This is an opportunity to contribute to something greater and to be at the forefront of innovation. If you're ready to bring your creativity, strategic mindset, and storytelling prowess to the next level, we invite you to join us on this exciting journey.

This person will ideally be based in Calabasas and will report into the Senior Director of Marketing.

Roles and Responsibilities:

- Plan and execute impactful social cross-platform content campaigns that create deep emotional connections with audiences at different stages of the sales cycle.
- Drive organic and paid social content strategy to foster deeper conversation and earned media for Xperi, DTS, and TiVo.
- Use social media marketing tools to monitor campaigns and analyze data Collaborate with brand teams to produce content experiences across social platforms.
- Concept and produce social content aligned with brand strategies.
- Manage social media planning, content ideation, and creation across various social media platforms (Facebook, X, Instagram, TikTok, Threads, LinkedIn, Amazon Display Ads, and more).
- Co-manage the relationship with the media agency of record, overseeing US online media campaigns.
- Work in lockstep with internal teams (content, publicity, social and creative marketing) to align on brand and campaign strategy and execution to deliver on KPIs
- Maintain in-depth knowledge of IP, programming, talent, key events, and the company's media and social product offerings.
- Develop presentations that clearly communicate social marketing strategy and ideas.
- Take responsibility for project timelines, program deadlines, and social budget management.
- Stay informed about industry trends, events, new technologies, and unique opportunities.
- Engage with customers and followers
- Monitor SEO and web traffic metrics
- Establish relationships with social media influencers to develop a strong network
- Communicate effectively to all stakeholders including senior management and content owners

Work Experience:

- 5+ years professional experience in social media
- Proven track recording creating social media strategies and launching successful integrated social campaigns across a variety of channels.
- Knowledge of best practices for social media platforms such as Facebook, X, Instagram, TikTok, Threads, LinkedIn, Amazon Display Ads, YouTube and more
- Experience managing external agencies/partners/talent, social/fan engagement programs, and digital content development without oversight.
- Proven results building a social following across a variety of channels and using social to drive activation.
- A proven and deep understanding of the social media landscape, platform standard methodologies and consumers' (social) media behaviors
- Proficiency in social media management publishing and engagement standard methodologies
- Excellent verbal and written communications skills and able to present campaign strategies and outcomes to key stakeholders including executives.
- Ability to craft engaging content or work with content owners to influence its creation
- Organized and able to multi-task

**Education**:
BA degree in marketing, digital marketing, internet marketing or related field or equivalent work experience Knowledge/Skills:

- Understanding of social tools and content development processes.
- Strong interpersonal skills, and collaborative working style - ability to inspire, motivate and lead cross-functional teams to achieve goals.
- Ability to mana

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