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Group Account Director

3 months ago

Boca Raton, United States Solomon Page Full time

Our client, a marketing and advertising agency in Boca Raton, is looking for a Group Account Director with expertise in digital marketing. In this position, you will play a pivotal role in orchestrating strategic campaigns across various digital media channels for a large healthcare client. Serving as the primary liaison between clients and internal teams, you will drive the execution of innovative digital strategies tailored to meet client objectives. Your deep understanding of programmatic advertising, SEM, social media, and other digital channels will be instrumental in shaping impactful campaigns. This role requires someone who sits in Florida and can travel to the Boca Raton office as needed. Responsibilities: Act as the primary point of contact for clients, understanding their business objectives and translating them into actionable digital strategies. Lead and mentor small teams, providing guidance on campaign development, execution, and optimization. Develop comprehensive digital marketing plans that incorporate programmatic, SEM, social media, and other relevant channels to drive client success. Collaborate closely with internal teams including creative, media buying, and analytics to ensure seamless execution of campaigns. Monitor campaign performance, analyze data insights, and provide strategic recommendations for optimization and improvement. Ensure all creative and media work aligns with the client's brand and overall marketing strategy. Prepare and present strategies, media plans, and creative concepts at client meetings. Lead weekly client-facing status meetings Create case studies for past campaigns Responsible for final out-the-door billing. Stay abreast of industry trends and advancements in digital marketing to continually innovate and enhance campaign effectiveness. Required Qualifications: 10+ years of proven experience in digital marketing with a focus on programmatic advertising, SEM, and social media. Previous experience working in marketing and advertising agencies. Strong leadership skills with experience in leading and mentoring small teams. Excellent communication and presentation skills, with the ability to articulate complex digital strategies to clients and internal stakeholders. Analytical mindset with the ability to interpret data insights and translate them into actionable recommendations. Comfortable in both strategic and executional roles, with the flexibility to adapt to changing priorities and demands. Healthcare or hospital system experience would be highly advantageous.If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs - this specialized approach sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit:solomonpage.com and connect with us onFacebook , andLinkedIn . Opportunity Awaits.