Head of International Field Marketing

2 weeks ago

Doral, United States Inspire Brands Inc Full time

The Head of International Field Marketing leads marketing strategy and initiatives for Inspires portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead for all areas of marketing in the region.

This role oversees a team of Field Marketing Managers (FMMs) within the Americas region. In addition, this role will directly lead select emerging brands in the Americas region. This is a critical role primarily responsible for driving transactions and achieving the budgeted Comps (Same Store Sales) while influencing licensees to adopt global marketing strategies, roadmaps and innovation into annual marketing calendars and long-range marketing plans in the region. Success in this role requires developing and maintaining strong relationships with licensees as well as key internal stakeholders (International business teams, marketing, supply chain, operations training, finance). As a member of the field marketing team, this individual will have the opportunity to share best practices and elevate the collective skillset of the team for all brands in the Inspire portfolio. The ideal candidate for this opportunity resides within the Miami or Fort Lauderdale metro however we encourage you to still apply.

RESPONSIBILITIES

  • Works with the FMM team to drive development and activation of annual marketing plans with licensees to achieve Comps growth, Comps transactions growth and other business objectives, influencing licensee profitability and unit growth Relationship lead for select emerging brands with licensees and marketing agencies/vendors in the region Maintains brand standards and ensures consistency of brand voice across all marketing channels in region For select emerging brands:

  • Leads annual marketing calendar planning in region, ensuring promotional windows are prepared on schedule with impactful media plans

  • Leads planning and activation for regional promotions and partnerships

  • Leads annual menu architecture analysis and routine menu mix reviews within region, identifying menu optimization opportunities

  • Leads regional brand experience, partnerships and innovation platforms from strategy to implementation

  • Prepares routine reports for monthly, quarterly and annual business planning with licensees

  • Influences licensees to execute promotions with effective messaging, media and merchandising, and ensures measurement through post-promotional analysis reports Ensures proper cultural relevancy is incorporated into each brands menu, message and media strategy Works closely and meets regularly with the cross functional regional team on ways to improve the business Participates on regular planning calls with the Sr. Director, International Field Marketing, to review sales results and upcoming calendar/media plans


EDUCATION AND EXPERIENCE QUALIFICATIONS :

  • 4-year degree in Marketing or related field

  • Minimum 7 years marketing experience required

  • Restaurant industry relevant experience required

  • Global brand marketing experience required

  • Proficiency in additional languages (Spanish) in region required


REQUIRED KNOWLEDGE, SKILLS or ABILITIES :

  • Experience with product development, innovation planning, calendar and creative resources management

  • Strong analytical, organizational and written and verbal communications skills

  • Ability to build relationships to lead planning and execution with licensees and vendors

  • Ability to work and lead collaboration across a wide variety of work styles and personalities

  • Ability to lead multiple projects simultaneously and deliver on time

  • Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external

  • Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented

  • Self-starter personality who can operate with some supervision


Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, and SONIC restaurants worldwide.

Were made up of some of the worlds most iconic restaurant brands, but were much more than just a restaurant company. Were a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a stapleits an experience. At Inspire, thats our purpose: to ignite and nourish flavorful experiences.

  • Regional Head Internal Audit

    1 month ago

    Doral, United States CAREERXCHANGE, Inc. Full time

    About the company: We are a leading travel retailer of products such as fragrances, cosmetics, wines, spirits, tobacco, edibles, luxury leather goods, watches, jewelry, and travel-exclusive merchandise. Join our exciting team in a company offering a work/life balance, competitive salary and great benefits. Responsibilities: The Regional Internal Audit...

  • Regional Head Internal Audit

    7 days ago

    Doral, United States Careerxchange Full time

    Job DescriptionJob DescriptionAbout the company: We are a leading travel retailer of products such as fragrances, cosmetics, wines, spirits, tobacco, edibles, luxury leather goods, watches, jewelry, and travel-exclusive merchandise. Join our exciting team in a company offering a work/life balance, competitive salary and great benefits. Responsibilities: The...

  • Regional Head Internal Audit

    3 weeks ago

    Doral, United States Careerxchange Full time

    Job DescriptionJob DescriptionAbout the company: We are a leading travel retailer of products such as fragrances, cosmetics, wines, spirits, tobacco, edibles, luxury leather goods, watches, jewelry, and travel-exclusive merchandise. Join our exciting team in a company offering a work/life balance, competitive salary and great benefits. Responsibilities: The...

  • Social Media Marketing Manager

    6 days ago

    Doral, United States Zuma Restaurants Full time

    We're seeking a dynamic and creative Regional Social Media & Marketing Manager to lead our Zuma and Etaru locations in the United States. This role will support the global team, collaborating to craft and implement compelling social media campaigns. From brainstorming creative initiatives to overseeing content creation and community management, you will be...

  • Head of Paid Social

    3 weeks ago

    Doral, United States Neon Flux LLC. Full time

    Head of Paid Social Remote Neon Flux, an innovative and fast-paced brand accelerator, is seeking a Head of Paid Social to lead our Paid Social growth team. Day-to-day tasks include leading our Paid Social team, launching and optimizing campaigns, analyzing media buying data, and developing new creatives with our creative team. The right candidate should be a...

  • Head of Paid Social

    3 weeks ago

    Doral, United States Neon Flux Full time

    Head of Paid Social Remote Neon Flux, an innovative and fast-paced brand accelerator, is seeking a Head of Paid Social to lead our Paid Social growth team. Day-to-day tasks include leading our Paid Social team, launching and optimizing campaigns, analyzing media buying data, and developing new creatives with our creative team. The right candidate should be a...

  • Residences Marketing

    6 days ago

    Doral, United States Amanresorts International Pte Ltd Full time

    POSITION OVERVIEW The Residences Marketing & Communications Manager- Americas will be responsible for implementing marketing and PR activities to support the successful launch and sales of Aman Residence projects across the Asia Pacific region. This role will report to the Senior Director of Marketing & Communications, working closely to align APAC marketing...

  • Field Marketing Manager

    3 weeks ago

    Doral, United States Raising Cane's Full time

    Overview: *Candidates must live in or relocate to market* Restaurants will always be the center of our business. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! In addition, to Vendors, Franchise and RSO Partners, Restaurant...

  • Marketing Assistant

    6 days ago

    Doral, United States Titan International Group Insurance Full time

    Entry Level Marketing Associate (Commute Required) The ideal candidate is highly organized, enjoys sales and brand ambassador work, and is an excellent communicator. The marketing associate will collaborate with the sales team to build and strategize new marketing campaigns to hit new consumer sales targets. You will be managing different sales projects....

  • Head of Sales, Cosmetics

    3 days ago

    Doral, United States GdC Beauty Group Full time

    We are an innovative global beauty group operating with different brands in the professional cosmetics sector for more than 50 years, focused on Skin Care products to Spas, Day Spas, Medical Spas and Aestheticians. Well positioned in more than 80 countries. With subsidiaries in Italy, Belgium, United Kingdom, Dominican Republic, Colombia and USA. GdC Beauty...

  • Head of Sales, Cosmetics

    3 days ago

    Doral, United States GdC Beauty Group Full time

    We are an innovative global beauty group operating with different brands in the professional cosmetics sector for more than 50 years, focused on Skin Care products to Spas, Day Spas, Medical Spas and Aestheticians. Well positioned in more than 80 countries. With subsidiaries in Italy, Belgium, United Kingdom, Dominican Republic, Colombia and USA. GdC Beauty...

  • Trade Marketing Intern, Travel Retail Americas

    4 days ago

    Doral, United States Parfums Christian Dior Full time

    Job Title: Trade Marketing Intern, Travel Retail Americas Company: Parfums Christian Dior Location: Internship based in Miami, FL Full-time internship: 40 hours a week. Start date: July 1st, 2024 6-month internship with option to extend to complete full year. MAIN JOB OBJECTIVE: The Trade Marketing Intern will support the Trade Marketing Project Manager to...

  • Marketing Strategy and Planning Lead

    2 weeks ago

    Doral, Florida, United States Wild Fork Foods Full time

    Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we shop for and consume protein. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do. As a rapidly growing...

  • Head of Sales, Cosmetics

    6 days ago

    Doral, United States GdC Beauty Group Full time

    We are an innovative global beauty group operating with different brands in the professional cosmetics sector for more than 50 years, focused on Skin Care products to Spas, Day Spas, Medical Spas and Aestheticians. Well positioned in more than 80 countries. With subsidiaries in Italy, Belgium, United Kingdom, Dominican Republic, Colombia and USA. GdC Beauty...

  • Paid Digital Marketing Intern

    1 week ago

    Doral, United States Alphametic Full time

    Internship Requirements Do you have the drive and passion to join Alphametic as our next digital marketing intern? We're looking for a senior or a recent graduate who would like to break into the fast-growing field of SEO, social media and Digital Ads to launch a career with an accomplished digital marketing agency. Local candidates only who are available...

  • Director of Marketing

    5 days ago

    Doral, United States Corecruitment Full time

    Director of Marketing Miami, FL $120,000 This is an important position for this amazing multi concept company. In this role you will head up the entire Marketing function including traditional marketing campaigns, social media, promotions, partnerships and generally increasing footfall into all units. Key Responsibilities: Directly oversee and manage the...

  • Senior Product Marketing Manager

    2 weeks ago

    Doral, United States Open Store Full time

    OpenStore is reimagining the future of e-commerce. Leveraging technology and our expertise in operating the most Shopify stores in the world, we acquire stores and offer managed services to Shopify entrepreneurs. In doing so, we've provided millions of dollars to entrepreneurs all over the country, helping them turn their stores into passive income and...

  • Marketing Strategy and Planning Lead

    1 week ago

    Doral, United States Wild Fork Foods Full time

    Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we shop for and consume protein. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do. As a rapidly growing...

  • LATAM Business Development Manager

    2 weeks ago

    Doral, United States ACCUR Recruiting Services Full time

    Company Description Our client for this LATAM Business Development Manager job opportunity is a distinguished creator of original and innovative premium toys. They are renowned for their fabrics with quirky and cute designs, marketing their products online and through retailers globally, including in the US, Europe, and beyond. As they expand their...

  • Director of Sales and Marketing

    3 days ago

    Doral, United States Marriott Franchise Full time

    Job Description Job Description Responsibilities Own and hit/exceed annual sales targets within assigned territory and accounts Develop and execute strategic plan to achieve sales targets and expand our customer base Build and maintain strong, long-lasting customer relationships Partner with customers to understand their business needs and objectives...