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Sr. Manager, Consumer Insights

1 month ago

San Francisco, United States Tatcha Full time

We are looking for a Senior Manager, Consumer Insights to join our dynamic, fast-paced team in San Francisco. In this role, you will be responsible for building out the Consumer Insights function at Tatcha. You will gather and analyze data on consumer preferences, attitudes and behaviors to help the organization make informed decisions about innovation, product development, marketing and commercial strategies. This role requires a deep understanding of

both the beauty and personal care market and the beauty and personal care consumer behaviors

, with a particular emphasis on

US, UK and China trends. You will serve as the bridge between data and actionable insights, connecting the dots to drive efficiency and revenue growth. This role requires strong autonomy, collaboration with cross-functional teams, and

a deep understanding of the beauty and skincare industry. Each day at Tatcha is different with new problems to solve and tasks to tackle, but here is an idea of some of the things you will work on: Mining multiple consumer and product software platforms and weaving findings together into big picture macro stories, designing and implementing research initiatives, analyzing market trends, and providing actionable insights to drive brand, product development and marketing strategies. Serve as the bridge between data and actionable insights, connecting the dots to drive efficiency and revenue growth.This role requires strong autonomy, collaboration with cross-functional teams, and a deep understanding of the beauty and skincare industry. Responsible for all global consumer research. Interpret data to identify emerging trends in consumer behavior across different demographics and lifestyles, translating them into actionable insights that inform situational analysis, channel and customer strategies, long-term business planning, and innovation. Collaborate with other departments to ensure that the company’s products and services meet the needs of our consumers. The ability to deliver compelling stories that turn complex analysis into impactful business recommendations. Stay abreast of industry trends, competitor activities, and market dynamics to provide proactive insights that inform decision-making processes and help maintain the brand's competitive edge. Develop and implement a comprehensive consumer research roadmap, ensuring it addresses key business questions and supports critical decision-making processes. Oversee the design, execution, and analysis of qualitative and quantitative research studies to gain deep insights into consumer behavior, preferences, and trends. Analyze complex data sets, draw meaningful conclusions, and present findings in a clear and compelling manner to executive leadership, guiding strategic decisions based on consumer-centric insights. Who You Are An out-of-the-box thinker with a Sky’s the Limit mentality A curious instinct with a high aptitude for problem-solving, resourcefulness and attention to detail. A passion to see real change and benefits for consumers. Proficient in statistical techniques (e.g. regression models, clustering, statistical tests etc) and experience in creating statistically robust analyses. Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele Passionate about not just sharing data but telling a story through meaningful insights Leverages a variety of data sources to reconcile the insights as well as deliver actionable recommendations Requirements: 5 + Years of Experience in Marketing & Consumer Insights: You possess: Proven Project Management Skills Strong Written and Verbal Communication Skills Ability to proactively make recommendations on process improvement and new ways of working Ambition to learn more, with a curious mindset. Strong passion for the beauty industry A strong analytical mindset You are: An expert in Market Analysis, Marketing research and utilizing User Experience Testing software. Proficient in social listening and NPD sales tools like Circana, Nielsen, Tableau, or similar platforms for visualizing and interpreting consumer data. The Details: The expected base salary range for this position is $130,000 to $145,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays. Tatcha is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com. Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities What's your citizenship / employment eligibility? * This position is based in San Francisco, CA. We work a hybrid schedule and we are in the office on Tuesdays & Wednesdays. Additional days may be requested due to the business needs.

Are you in the SF Bay. Area?

If so, are you able to be in the office on a hybrid schedule? * If you are not in the San Francisco Bay Area are you available to relocate? * This role requires a deep understanding of both the beauty & personal care market and beauty and personal care consumer behaviors. Specific targeted areas are US, UK and China.

Tell us about your experience in the beauty & personal care market & your target market experience. * The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more . Invitation for Job Applicants to Self-Identify as a U.S. Veteran A “disabled veteran” is one of the following:

a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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