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Marketing Specialist

1 month ago

Germantown, United States GSC Full time

Overview:

Implement and Execute Marketing Strategy

Growth| Learning | Employee Centric Culture

At GSC, we are passionate about people. We like to inspire and educate companies on how to leverage 3D engineering technologies to advance manufacturing, drive innovation, and fuel new product development. We love to problem solve and provide solutions that will enhance our customers design process. We partner with our customers and are a true extension of their team. The Marketing Specialist will bring creative marketing strategy ideas to the table and will be an integral part of implementing and executing these strategies. The role will be responsible for owning and expanding all aspects of our email program as well as creating content for the company website and emails. This role places you in a position to truly develop and grow your B2B marketing skills with company that places a strong focus and priority on the marketing process. Our robust benefits package includes:
  • PTO (holiday, sick, vacation)
  • Medical/Dental/Vision/Life insurance
  • 401k
  • Internal growth opportunities for the right candidates
Responsibilities:
  • Content Creation and Management: Develop, manage, and optimize high-quality content for the website, blogs, whitepapers, ebooks, social media, and other digital channels to attract and engage target audiences.

    SEO/SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic traffic and improve search rankings.

    Campaign Execution: Work with the Campaign Manager to execute activities for marketing campaigns, including email marketing, social media marketing, and content marketing initiatives.

    Lead Generation: Create and manage lead generation campaigns, including landing pages, forms, and calls-to-action, to capture and nurture leads.

    Marketing Automation: Utilize marketing automation tools to develop and execute lead nurturing workflows, email marketing campaigns, and automated engagement campaigns.

    Analytics and Reporting: Monitor and analyze campaign performance metrics (traffic, leads, conversions) and provide actionable insights to optimize marketing strategies.

    Collaboration: Work closely with the Campaign Manager to develop and execute integrated marketing campaigns that align with overall business objectives.

    Customer Segmentation: Assist in customer segmentation and data management to improve targeting and personalization efforts.

    Website Management: Oversee updates and changes to the website, create new web pages, and ensure the site is optimized for lead generation and user experience.

    Brainstorming and Innovation: Participate in creative brainstorming sessions with the marketing team to conceptualize new campaigns and strategies.

    Continuous Improvement: Develop checklists and audit best practices for inbound marketing initiatives to continuously improve deliverability, engagement, and conversion rates.
Qualifications:
  • Bachelors degree in Marketing, Communications, Graphic Design or related field preferred
  • 3+ years pf experience in marketing or related role
  • Proficient in Microsoft Office Suite, Adobe Suite, and social media platforms
  • Strong interpersonal and communication skills with all levels of management
  • Experience in creating and managing digital content and experiences
  • Strong understanding of inbound marketing principles and strategies
  • Experience with SEO, SEM, and web analytics tools (Google Analytics)
  • Proficiency with marketing automation platforms (Active Campaign Buffer) and DRM systems (NetSuite)
  • Excellent writing and content creating skills, with the ability to craft compelling headlines, subject lines, and calls to action
  • Detail oriented with high standards for quality, relevance, and consistency of content
  • Proven ability to work in a fast-paced, deadline-driven environment

GSC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.