Brand Manager

1 week ago

Carmel, United States Heartland Food Products Group Full time

This role is 100% on-site at our Carmel, IN office. The Brand Manager of Splenda Shakes & Health Innovation is responsible for developing the marketing strategy and creating a growth plan to continue to expand distribution, sales and share of our Splenda Brand equity beyond the sweetener aisle in the diabetes category. The Splenda Brand is currently the leader in the sweetener category with strong brand awareness, market share leadership, a growing consumer base that use Splenda every day, and is the #1 recommended sweetener brand among doctors & dietitians. The Brand Manager will: (1.) holistically own and champion product line(s) to lead organizational success, (2.) develop a strategic growth plan, drive the annual planning process, and conduct quarterly product line reviews, (3.) lead development of product packaging, messaging, and collaborate with marketing peers to develop tactical implementations to drive demand, (4.) measure performance and continually optimize, and (5.) partner with Marketing Insights, Sales and R&D to create new product innovation and launch into market. Key business partners will include our Indianapolis-based Sales, Marketing & Finance teams as well as the R&D and Manufacturing groups. The Brand Manager reports to the Senior Director of Marketing but will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions to grow the Shakes & Health Innovation business. Example focus areas include: Splenda Shakes

P&L ownership

and oversight of the product line portfolio,

understand key business drivers, consumer needs and purchase motivation by channel

to apply learnings to accelerate growth. Partner with the sales organization to

track in market performance ,

facilitate crafting sell stories

for retail and AFH customers and drive strategic and optimal shelf assortment. Brief and collaborate with internal and external marketing partners

to create media and creative assets

to support plan tactics. Partner with Sales, Marketing, R&D, Finance & Procurement to

launch new product innovation in the health space –

new products, flavors, functional benefits, pack sizes & formats, expand in new channels, etc. This position will have overall responsibility for Splenda Shakes and Health Innovation Products, including the product lines’ long-term growth plan, P&L, in-market communications, and new product delivery. Essential Duties and Responsibilities: Deliver US Splenda Shakes annual operating plan financial targets. Develop product line strategy including the 5 P’s, and full year tactical activation calendar, spending needs and activation timing. Analyze category, consumer and customer needs and product line performance, and translate analysis into strategic actions to optimize and grow sales. Partner with Indianapolis and field-based sales team to drive distribution and new channel opportunities. Partner with Marketing Team to develop demand driving tactical plan and creative. Continual examination of business performance to identify areas of success, apply learnings and when needed take corrective action. Partner with Research & Development to deliver future innovation pipeline. Ability to manage multiple projects at the same time and prioritize efforts. Ensure flawless execution and manage the business with a high sense of accountability. Motivation to be a champion for the Splenda Health Portfolio across all levels of our organization. Desired Skills & Required Experience Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. Solution focused mindset, demonstrate ability to operate with a business ownership mindset. Collaborative attitude, work harmoniously with internal and external cross functional partners. BS/BA in business, marketing or related discipline required. MBA preferred. 3-5 years previous experience, ideally with CPG products background. Position is based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis. Occasional business travel required. Physical Demands Must be able to sit for extended periods of time and interact with computers, telephone and other electronic media Must possess visual acuity to document company records Must be able to work extended hours, occasional overtime as needed

#J-18808-Ljbffr

  • Senior Brand Manager, Splenda

    1 week ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office. The Splenda Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use...

  • Senior Brand Manager, Splenda

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office. The Splenda Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use...

  • Sr. Brand Manager

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office. The Splenda® Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda® Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that...

  • Senior Brand Manager, Splenda

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office.The Splenda® Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda® Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that...

  • Senior Brand Manager, Splenda

    2 weeks ago

    Carmel, Indiana, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office. The Splenda Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use...

  • Senior Brand Manager, Splenda

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office.The Splenda® Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda® Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that...

  • Senior Brand Manager, Splenda

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office.The Splenda® Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda® Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that...

  • Senior Brand Manager, Splenda

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office.The Splenda® Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda® Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that...

  • Senior Brand Manager, Splenda

    4 weeks ago

    Carmel, United States Heartland Food Products Group Full time

    This role is 100% on-site in our Carmel, IN office. The Splenda Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use...

  • Brand Manager

    4 days ago

    Carmel, United States Java House Full time

    If you are passionate about coffee and want to work in a fun, creative environment then join the Java House Team! Our vision is to become America’s leading cold brew company and revolutionize the coffee industry. Since conception, it has been our passion is to serve amazingly smooth coffee and reimagine the coffee making experience. Today, most offices...

  • Brand Manager

    2 days ago

    Carmel, United States Java House Full time

    If you are passionate about coffee and want to work in a fun, creative environment then join the Java House Team! Our vision is to become Americas leading cold brew company and revolutionize the coffee industry. Since conception, it has been our passion is to serve amazingly smooth coffee and reimagine the coffee making experience. Today, most offices...

  • Associate Brand Manager

    1 day ago

    Carmel, United States Java House Full time

    ABOUT JAVA HOUSE If you are passionate about coffee and want to work in a fun, creative environment then join the Java House Team! Our vision is to become Americas leading cold brew company and revolutionize the coffee industry. Since conception, it has been our passion is to serve amazingly smooth coffee and reimagine the coffee making experience. Today,...

  • Associate Brand Manager

    4 days ago

    Carmel, United States Java House Full time

    ABOUT JAVA HOUSEIf you are passionate about coffee and want to work in a fun, creative environment then join the Java House Team! Our vision is to become America’s leading cold brew company and revolutionize the coffee industry. Since conception, it has been our passion is to serve amazingly smooth coffee and reimagine the coffee making experience. Today,...

  • Associate Brand Manager

    4 days ago

    Carmel, United States Java House Full time

    ABOUT JAVA HOUSEIf you are passionate about coffee and want to work in a fun, creative environment then join the Java House Team! Our vision is to become America’s leading cold brew company and revolutionize the coffee industry. Since conception, it has been our passion is to serve amazingly smooth coffee and reimagine the coffee making experience. Today,...

  • Senior Manager, Brand and Solutions Marketing

    1 month ago

    Carmel, United States Allegion Full time

    Creating Peace of Mind by Pioneering Safety and Security At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 11,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Senior Manager, Brand and Solutions Marketing-US...

  • Senior Manager, Brand and Solutions Marketing

    4 weeks ago

    Carmel, United States Allegion Full time

    Creating Peace of Mind by Pioneering Safety and Security At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 11,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Senior Manager, Brand and Solutions Marketing-US...

  • Brand Sales Assistant

    1 month ago

    Carmel, United States MCG Solutions Inc Full time

    Job DescriptionJob DescriptionMCG Solutions, one of the leading Promotions and Marketing firms in the Indianapolis area, is hiring for a Brand Sales Assistant position. Our focus is to find outgoing, team-oriented people who enjoy working with our clients to create massive brand recognition among the general public. We create mass product and service...

  • Brand Sales Assistant

    2 weeks ago

    Carmel, United States Pinakle Full time

    Job DescriptionJob DescriptionPinakle, one of the leading Promotions and Marketing firms in the Indianapolis area, is hiring for a Brand Sales Assistant position. Our focus is to find outgoing, team-oriented people who enjoy working with our clients to create massive brand recognition among the general public. We create mass product and service visibility...

  • Brand Sales Assistant

    13 hours ago

    Carmel, United States Pinakle Full time

    Job DescriptionJob DescriptionPinakle, one of the leading Promotions and Marketing firms in the Indianapolis area, is hiring for a Brand Sales Assistant position. Our focus is to find outgoing, team-oriented people who enjoy working with our clients to create massive brand recognition among the general public. We create mass product and service visibility...

  • Brand Sales Assistant

    3 days ago

    Carmel, United States Pinakle Full time

    Job DescriptionJob DescriptionPinakle, one of the leading Promotions and Marketing firms in the Indianapolis area, is hiring for a Brand Sales Assistant position. Our focus is to find outgoing, team-oriented people who enjoy working with our clients to create massive brand recognition among the general public. We create mass product and service visibility...