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Marketing Specialist 2

2 months ago

New York, United States eTeam Full time
Position: Marketing Specialist

Location: NY, US zip 10036

Duration: 10 months Contract

Job Description:
s a Senior Marketing Operations Specialist, you will focus on email, list uploads, and webinar marketing to drive qualified conversions. You will create nurturing and trigger-based email campaigns, deliver tailored marketing messages to targeted personas, and drive optimization through frequent and ongoing testing and analysis.

s a Senior Marketing Operations Specialist, you will:
  • Execute including email campaigns, landing pages, and customer communications.
  • Ensure processes and best practices are in place to maintain the integrity of the CRM data.
  • Studiously tag all campaigns for accurate, meaningful reporting.
  • Utilize a large variety of technology, data sources, and services
  • Segment and leverage the marketing database for greater campaign efficiency and effectiveness
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions
  • Build reports to answer pressing questions about the state of the marketing department
  • Onboard new marketing technologies and ensure they correctly function in our technology stack
  • Provide exemplary service to internal customers such as sales, marketing program managers, and executives
Our ideal Marketing Operations Specialist will have:
  • 1 year's experience in a marketing operations, marketing specialist or sales operations role
  • Experience with marketing automation platforms like Marketo, Hubspot, Pardot, Eloqua or other email tools
  • Marketing experience using Client.com Sales Cloud
  • Working knowledge of HTML & CSS
  • Basic understanding of data warehousing, business intelligence, and lead management processes and technologies
  • dvanced understanding of Microsoft Excel (i.e., you can split columns, perform V-lookups, and create pivot tables)
  • Excellent communication skills: verbal & writtenInnovative, motivated, organized, high-energy team player
  • Process and quality orientation with attention to detail
  • Philosophical alignment with.

Bonus points for experience with the following :
  • Software or high-tech marketing
  • Web development with experience in Javascript