Senior Manager, Business Development

4 weeks ago

Chapel Hill, United States Learfield Full time

Senior Manager, Business Development – Tar Heel Sports Properties

Location:

Chapel Hill, NC 27517 Department:

Sales/Business Development - Corporate Sponsorships As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows. Our growing sponsorship business seeks an experienced, motivated sales professional to join our team located on campus in Chapel Hill, NC. If you’re interested in combining your passion for sports with your successful track record in sales, we want to speak with you Duties and Responsibilities: Meet and/or exceed assigned sales goals by developing and selling creative sponsorship packages Research and build relationships with local, regional, and national companies/brands to highlight the advantages of investing in collegiate athletics Execute the entirety of the sales process: prospecting, building/presenting sales presentations and end-of-year recaps, creating proposals, creating/negotiating contracts, upselling/renewing current partners, etc Manage a sizeable book of business and be responsible for the upselling and renewing of current partners Build and maintain relationships within Learfield and the athletic department staff Entertain clients and work various game day events (including some nights and weekends) Serve as a leader for the team by assisting the General Manager where applicable and by caring about the success of each contributor Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry Perform other related duties as required Minimum Qualifications: 5 years of conceptual sales experience Ability to analyze a client’s marketing needs and craft integrated solutions to meet those needs Advanced negotiating skills, ability to identify and influence key decision makers Excellent communication, organization, and sales presentation skills Demonstrated ability to quickly establish and manage internal/external professional relationships Preferred Qualifications: Experience selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas Bachelor’s degree from an accredited four-year college or university Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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