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Digital Marketing Automation Manager

4 months ago

Indianapolis, United States Controlledholdings Full time

Controlled Holdings, an ‘Indiana Best Places to Work’ and an award-winning distributor of HVAC controls, is currently seeking a

knowledgeable

and

creative

Digital

Marketing Automation Manager

to join our team. This position would work with several different brands within our Controlled Holdings portfolio including Jackson Systems & Supply, iO HVAC Controls and Specified Controls. Core Values:

Start with people first Own it Solve problems at their core Operate with Urgency Never stop learning Demand excellence not perfection Work hard while having fun Email Marketing:

Develop and execute email marketing campaigns to engage and nurture our audience. Analyze email performance metrics and optimize campaigns for better results. Implement segmentation and personalization strategies to enhance email effectiveness.

Develop and execute the company’s marketing automation strategy in alignment with business objectives. Identify opportunities to automate marketing processes to improve efficiency and effectiveness. Platform Management:

Oversee and manage marketing automation platforms (e.g., HubSpot). Ensure proper setup, integration with other tools, and data integrity within the platform.

Campaign Development:

Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses. Utilize dynamic content and personalization to enhance engagement.

Lead Management:

Implement lead scoring and lead segmentation strategies to prioritize and qualify leads. Collaborate with sales teams to ensure seamless lead handoff and follow-up.

Data Analysis:

Monitor and analyze marketing automation performance metrics. Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.

Testing and Optimization:

Conduct A/B testing and multivariate testing of automation workflows to optimize performance. Continuously improve automation processes and campaigns based on results.

Training and Support:

Train and support marketing and sales teams on utilizing marketing automation tools effectively. Serve as the go-to resource for automation-related inquiries and troubleshooting.

Supervise and mentor a team of direct reports responsible for various marketing functions, including paid digital advertising and social media. Provide guidance, set targets, and conduct performance evaluations to ensure team success. What we are looking for:

Bachelor’s degree in Marketing, Communications, or related field 5+ years in Digital Marketing 2+ years of management experience Experience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABM Prior experience working in Hubspot or other marketing automation platforms Creative innovator who stays up-to-date on current marketing trends Exceptional organization, presentation, and communication skills The Perks:

We take ourselves lightly and our work seriously Generous PTO including your birthday off, HBD On Wednesdays…we eat Donuts Hybrid work environment with a modern co-working marketing space Our employee initiatives promote work-life balance We push our employees to grow professionally and personally Together at Controlled Holdings, we are committed to doing business better. We brainstorm nonstop, drink too many Diet Cokes, and deliver the best product in HVAC controls. What’s more – we have a lot of fun doing it Your career here will be fun, everchanging, and incredibly rewarding.

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