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  • Marketing Director

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Director, Marketing Operations

2 months ago

Jefferson City, United States Humana Full time

Become a part of our caring community and help us put health first Humana's Marketing organizations is seeking a dynamic and experienced Director of Marketing Operations and Transformation to join our team work remote anywhere is the US. In this role, you will be pivotal in driving the advancement of our marketing operations, leveraging cutting-edge technology, and ensuring a seamless customer experience across all channels. The ideal candidate will excel in vendor management, particularly with Salesforce developers, and will have a proven track record of working cross-functionally to support the pharmacy's acquisition, retention, and operational portfolios. You will lead a team of approximately 3 internal direct reports and 32 contractors. Key Role Functions Vendor Management: Oversee relationships with external vendors, with a primary focus on managing Salesforce developers. Ensure vendor deliverables align with project timelines, budget, and quality standards. Negotiate contracts and maintain productive partnerships to drive marketing initiatives forward. Marketing Technology Stack: Leverage the marketing stack to deliver agile, automated marketing solutions that enhance efficiency and effectiveness. Implement and optimize marketing technologies to support personalized and scalable marketing campaigns. Cross-Functional Collaboration: Work closely with technical, operational, and business teams to ensure cohesive marketing strategies and execution. Facilitate communication and collaboration across departments to align marketing goals with overall business objectives. Customer Experience Advancement: Lead initiatives to enhance the customer experience across all channels, ensuring consistency and satisfaction. Analyze customer feedback and data to inform strategies that improve engagement and loyalty. Support Pharmacy Portfolios: Develop and execute marketing strategies to support pharmacy acquisition and retention. Collaborate with operational teams to ensure marketing efforts align with operational capabilities and goals. This Director will report to the VP, Pharmacy Marketing.

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