Marketing Manager

2 weeks ago

San Diego, United States CUENTO Marketing Full time

JOB SUMMARY:

The Marketing Manager will work with CUENTO and our partners on the development and execution of strategic marketing plans. This role requires an understanding of marketing principles, advertising strategy, tactics and channels, social media, crafting compelling stories through written and creative elements and the ability to learn new industries while developing plans to positively impact our clients' business and exceed goals. At CUENTO, we serve as a highly motivated fractional marketing department for our clients. We don't operate like a traditional agency and instead build lasting partnerships to serve the varying needs of our clients from strategy to execution.

DUTIES & RESPONSIBILITIES:        

  • Develop strategic marketing plans and campaigns to meet determined objectives for clients or take developed plans and assist with execution.
  • Manage channel and content plan including execution for assigned clients inclusive but not limited to email, social, website, app, onsite, event activation, advertising, media partnerships, 3 rd party management.
  • Act as primary point of contact with clients by creating and implementing marketing strategies, supervising client accounts, fostering positive client relationships, analyzing market trends, overseeing budgets and collaborating with internal teams to ensure the successful implementation of campaigns and day-to-day marketing responsibilities.
  • Measure performance of paid, owned and earned initiatives to determine effectiveness. Produce reports that measure and analyze performance and provide insights.
  • Lead account and project management for assigned clients. Oversee project management for assigned clients by utilizing project management tool to create projects, tasks, reports and track to completion to meet or exceed determine deadlines and requirements.
  • Develop email strategy and content to complement campaigns and initiatives by further communicating key message points.
  • Manage website content and necessary updates for CUENTO and select clients.
  • Develop presentations for marketing plans and reports.
  • Track marketing, advertising, social media, technology and content trends and assist with developing strategic plans to proactively recommend and implement new ideas for clients and CUENTO.
  • Work with internal and external teams to develop compelling content that embodies and personifies brand, drives awareness of key messages and complements all marketing e orts.
  • Create content to support advertising campaigns to drive results and key performance metrics. Develop and work with creative and production teams to create content, including copy, graphics and video elements.
  • Work with AdTech team and media partners to launch campaigns by delivering assets and strategic approach.
  • Act as the brand advocate for clients by staying true to brand essence and guidelines to ensure consistency at every touchpoint.

JOB REQUIREMENTS: Must meet the following minimum requirements:

  • Minimum three years of marketing, advertising and writing experience.
  • Must demonstrate extensive experience in marketing for a major brand with expertise in marketing planning and execution, copywriting, content development, advertising and brand advocacy.
  • Must demonstrate knowledge of industries of focus or ability to learn quickly and resourcefully along with current events and trends.
  • Must be a strong collaborator with good time management and organizational skills.
  • Excellent written and communication skills in all channels and formats a requirement with a demonstrated ability to correctly use punctuation and grammar.
  • Strong analytical skills are required with proven ability to gauge performance, impact and create recommendations to further growth and address insights.
  • Exudes a positive attitude with a self-starter mentality
  • Ability to work collaboratively and independently both internally, with clients and third party partners.
  • Proficient in WordPress a plus with the requirement to learn the platform.
  • Google and Facebook Certifications a plus with demonstrated proficiency in Google, Facebook, Instagram, X, LinkedIn.
  • Proficient computer skills in Microsoft Office including Word, Excel, Outlook and PowerPoint. 
  • Knowledge of various Adobe software (Premiere, Photoshop, Illustrator) a plus.

CUENTO Marketing is an equal opportunity employer. Position can be remote; based in San Diego is a plus. This position is full time with full benefits package.

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