Growth Marketing Analytics Lead

4 weeks ago

San Francisco, United States Kyte Full time
About the role

Are you energized by bringing order to data and turning it into reports, visualizations and analyses that drive big decisions? At Kyte, we are looking for a Growth Marketing Analytics Lead to own all marketing data & analytics for our rapidly growing business. We need someone who excels across multiple areas, including data engineering, business intelligence and marketing analytics, to supercharge our growth strategy and enable our team.

What you'll do
    • Be the architect for our marketing and broader business data
    • Build and maintain robust, scalable data pipelines that keep our marketing data flowing smoothly and accessibly
    • Collaborate closely with internal Engineering teams and external vendors to ensure we've got all the data we need, accurate and ready to go
    • Develop and optimize business reporting and visualizations that drive marketing decisions and business performance
    • Dive deep into data analysis, providing insights on conversion rates, marketing campaign performance, retention, customer segmentation, and other crucial topics
    • Collaborate with other growth team members to define their data and analytics needs and turn them into clear, actionable insights that enhance our marketing engine
    • Ensure compliance with data governance and security policies
    • Support A/B testing and experimentation to drive conversion rate and marketing performance optimization
Required
    • Bachelor's degree in Marketing, Statistics, Computer Science, Data Science, or similar discipline
    • 5+ years of experience in a marketing analytics or business intelligence role
    • Strong proficiency in analytical tools and SQL
    • Experience with business intelligence tools (we use Mode Analytics)
    • Experience with Google Analytics, CRM (e.g., Braze), marketing media platforms (e.g., Google Ads), and associated APIs
    • Proficiency in Python
    • Experience with marketing attribution, retention modeling, cohort analysis
    • Top-notch communication skills-you can make complicated data stuff sound simple and engaging
    • Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
Preferred
    • Experience working in a fast-paced startup
    • Experience in management consulting
    • Experience working with and managing Athena
    • Experience with ETL development

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