Marketing Lead/Manager
4 weeks ago
Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This position will take part in the hybrid workforce strategy which includes virtual work and in office days 1-2 times per week.
The
Marketing Lead/Manager
is responsible for developing enterprise marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy.
How You Will Make an Impact:
Primary duties may include, but are not limited to:
Builds market product / marketing plans.
Assists in product pricing assessment and recommendations.
Serves as a single point of contact on marketing issues and resolution.
Coordinates the development and review of communication materials with appropriate resources.
Leads development of marketing collateral to support marketing plans. Coordinates with public relations to support marketing initiatives.
Provides leadership and direction to marketing support and creative staff.
Minimum Requirements:
Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities, and Experience:
Managed care experience preferred.
Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Experience with B2B and B2C marketing
Digital and social marketing experience
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