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Social Media Manager
2 months ago
Job Description
Social Media Manager
About us:
GF Immigration Law - Abogada Julia (GFI) is one of the largest humanitarian immigration law firms focusing predominantly on fighting for undocumented human trafficking victims and aiding them to obtain legal status in the US.
Mission-driven and with a client-centered approach, GFI deploys cutting-edge technology with highly specialized legal skills and a proprietary method to enable clients to obtain their legal status and pave a path to legal residency. As a fast-growing company representing thousands of clients throughout the country, GFI continues its growth with the goal of making a difference for those that are exploited.
Summary:
As our Social Media Manager at GF Immigration Law, PA, you'll be a key player in our digital landscape and content development. The ideal candidate will bring a strategic and creative approach to managing our social media channels. We seek someone capable of leading and executing initiatives with precision while staying at the forefront of evolving social media trends.
Responsibilities:
Team Leadership
Lead and manage a team of community managers, setting clear objectives and fostering a collaborative and creative work environment.
Provide guidance, training, and support to ensure the team's success in executing social media initiatives.
Cross-functional collaboration
Collaborate closely with the agency managing our paid media, providing support on campaign assets and ensuring unified efforts.
Engage cross-functionally with other departments, including Sales, Customer Services, HR, among others, contributing to a cohesive organizational strategy.
AI Integration
Leverage experience or proactively explore the integration of artificial intelligence into social media operations, driving innovative solutions.
Organic Execution
Develop, oversee, and implement the firm's organic social media strategy across various platforms.
Continuously evaluate and suggest adjustments to the strategy based on industry trends, platform updates, and audience behavior.
Lead the execution of organic social media strategies across various platforms with a strategic mindset, ensuring consistency with brand guidelines.
Campaign Activation
Understand how social media integrates with broader marketing initiatives, proactively activating campaigns and content for events and promotions.
Deep understanding of social media platforms (i.e. Meta, YouTube, TikTok), social media management platforms (i.e. Sprout Social), and other Marketing Technologies (e.g. bot integrations, CMS).
Performance Analytics
Monitor and analyze the performance of social media posts, campaigns, and overall presence.
Provide regular reports and recommendations to enhance performance and meet key performance indicators (KPIs).
Content Calendar Leadership
Oversee and lead the development and execution of a dynamic content calendar, aligning content with strategic goals and ensuring timely delivery.
Audience Engagement Focus
Devise strategies to increase audience engagement across platforms, fostering a vibrant online community.
Develop a deep understanding of our audience and conduct research to keep identifying their pain points.
Other duties may be assigned depending on the operation’s needs.
Market Monitoring and Reactivity:
Stay informed about changes in the legal market, industry trends, and competitor activities.
React swiftly to market changes, ensuring the firm maintains relevance and adapts strategies accordingly.
Social Listening:
Utilize social listening tools to monitor conversations, trends, and mentions related to the firm and industry.
Respond effectively to audience sentiment and feedback, contributing to a positive online reputation.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in managing organic social media campaigns for brands, preferably within a marketing agency.
Ability to think strategically and contribute to overall marketing initiatives.
In-depth understanding of social media platforms, trends, algorithms, and platform capabilities.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Experience with social listening tools and a keen understanding of audience sentiment.
Demonstrated ability to lead and manage a team effectively.
Project management skills and familiarity with agile/scrum methodologies (preferred, not mandatory).
Experience collaborating with paid media teams for integrated campaigns.
Exceptional leadership and communication skills.
Bilingual in English and Spanish is required.
National and International travel will be required.
Job Type:
Full-time
Schedule:
Flexible hours and availability are required during weekends and outside of the normal work schedule.
Benefits:
Health Insurance, Dental Vision, 401(k), Paid Time Off.
Location:
In-Office
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