Sr. Manager, Residential Marketing

2 weeks ago

Bethesda, United States Marriott Full time
Job Description

JOB SUMMARY

The Senior Manager, Residential Marketing, CALA plays a key role in developing and implementing the marketing strategy to drive awareness and performance for Marriott's portfolio of Residential brands throughout the Caribbean and Latin America region. The Sr. Manager is responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3rd party Developers and key internal stakeholders including: Residential Operations & Finance, Brand teams, Legal teams, Asset Management, Bonvoy, Global Design, eCommerce, PR and CALA Continent orgaanization.
The Sr. Manager will be a core member of the Residential Marketing team, working to promote Marriott as the Development partner of choice for branded residences and cultivating excellent professional working relationships with the licensees we serve. This role reports to the Global Director, Residential Marketing and works collaboratively within the Residential Marketing team to plan marketing initiatives and prioritize efforts based on goals, performance, budget and business priorities.

Core Work Activities

•Support CALA MI Residential Developers with deal support (pitch presentations, case studies, brand specific materials
•Manage day-to-day consultative marketing support for residential licensees and their project teams with key focus on projects in the Caribbean and Latin America.
•Lead marketing project kickoff calls, team onboarding, brand immersions, sales training, and ongoing Developer Sales + Marketing initiatives (kick-off to marketing launch and beyond).
•Demonstrate excellent project management practices and conduct regular Marketing calls to align on project goals, sales progress, key timelines, project status and adherence to guidelines for on-brand Marketing. Utilize Teams to share project status updates and meeting notes.
•Manage regional Marketing communications plan including LinkedIn calendar, process and prioritization of Marriott Bonvoy email campaigns, Marriott Bonvoy Traveler editorials, direct mail and other digital and print communications channels.
•Manage internal and external vendors, partners and consultants to implement corporate Residential Marketing activities and to support licensees (digital agencies, creative services, web/e-commerce, HEREIN Magazine publisher (distribution, corporate pages), Marriott Bonvoy database team, etc.).
•Partner with cross-functional teams (Brand, PR, eCommerce) to enforce brand standards through comprehensive review and approvals of Residential Marketing submissions in the Marriott Asset Library (branding decks, marketing collateral & brochures, news releases, websites, videos, renderings, photography assets, Sales Galleries, etc.).
•Key POC and traffic manager for incoming MAL approval submissions.
•Organize and maintain asset library for projects in the US, Caribbean and Latin America.
•Manage digital ecosystem / merchandising initiatives and updates for residential portfolio across Residences and brand websites (lead generation, SEO, website maintenance, m.com integration, strategy for enhancements, monthly analytics, domain requests, website audits, etc.).
•Develop Sales + Marketing toolkits, marketing collateral, innovative resources as needed.
•Develop content for webinars and newsletters.
•Maintain accurate project list for Open and Pipeline Residences across the region.
•Conduct market research and competitive analysis reports as needed.

Building Relationships:

•Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
•Co-worker Relationships - Interacts with others in a way that builds openness, trust and confidence in the pursuit of organizational goals and lasting relationships. Ability to work both individually and as a team. Flexibility is a must.
•Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

CANDIDATE PROFILE

QUALIFICATIONS

•Bachelor's degree from an accredited university in Business Administration, Marketing, or related
•5+ years of relevant professional experience in residential sales, brand management or product management experience
•Proven track-record of delivering high quality work products on time and with limited oversight
•Advanced ability with full suite of Microsoft Office products (e.g., Teams, Word, Excel, PowerPoint, Adobe Suite)
•Knowledge and passion for travel space is strongly encouraged
•Dual-language capability: must be able to write, read and speak fluently in English and Spanish
•Branded residential or Luxury/ Lifestyle/ lodging industry experience preferred

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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