Marketing Lead

1 week ago

Warsaw, United States COGECO Full time
Our culture lifts you up-there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:
Regular

Job Description :

Position Profile:

The Marketing Lead is responsible for developing, executing, and optimizing comprehensive marketing strategies to drive growth, retention, and customer engagement. As a member of a cross-functional squad, the Marketing Lead will work within an agile framework to collaborate with product owners and team members from Product, Sales, Digital, and other functions, ensuring that marketing initiatives are iterative, data-driven, and aligned with Cogeco's overall strategic goals.

KEY RESPONSIBILITIES:

Strategy Development: Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets. Here are a few examples, but not limited to those:
  • Build a cross-sell strategy based on new product or new speed available.
  • Implement initiatives to boost sales based on feedback from sales channels and NPS surveys.
  • Set up a winback journey to recover accounts within a short period of time.
Campaign Management: Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience and the delivered projects meets the acceptance criteria.

Market Analysis: Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.

Content Development: Oversee the creation of compelling content, including emails, direct mailing, case studies and presentations, tailored for B2B/B2C audiences.

Performance Tracking: Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.

Budget Management: Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.

Agile Marketing Leadership: Act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.

ESSENTIAL QUALIFICATIONS
  • Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
  • Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and presentation skills.
  • Creative thinking and problem-solving abilities.
  • Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
  • Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.
ACADEMIC TRAINING
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is a plus.
WORK EXPERIENCE
  • Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.
  • Experience working in an agile team or squad, with a solid understanding of agile practices is a plus.


#LI-REMOTE

Location :
Montréal, QC

Company :
Cogeco Connexion Inc
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we're doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [redacted]

  • Market Sort Specialist

    3 weeks ago

    Warsaw, United States Smithfield Foods Full time

    If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub. A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We're looking for motivated people who want to join our team and grow lasting...

  • Starbucks/Lead Barista

    3 months ago

    Warsaw, United States Kroger Full time

    Job Description Ensure service standards are met and surpassed by providing customers with prompt, quality coffee selection, purchase and preparation. Monitors total department conditions and follows through to maintain standards. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety. Responsibilities Increase...

  • Business Development Specialist

    6 months ago

    Warsaw, United States SERVPRO Full time

    Benefits: Bonus based on performance Dental insurance Free food & snacks Health insurance Vision insurance SERVPRO of Kosciusko and Noble Counties is hiring a Business Development Specialist ! Benefits SERVPRO of Kosciusko and Noble Counties offers: Competitive compensation Superior benefits Career progression Professional development And...

  • Business Development Specialist

    7 months ago

    Warsaw, United States SERVPRO of Kosciusko and Noble Counties Full time

    Benefits: Bonus based on performance Dental insurance Free food & snacks Health insurance Vision insurance SERVPRO of Kosciusko and Noble Counties is hiring a Business Development Specialist! BenefitsSERVPRO of Kosciusko and Noble Counties offers:Competitive compensationSuperior benefitsCareer progressionProfessional...

  • Business Development Manager

    1 month ago

    Warsaw, United States Peoplelink Staffing Full time

    Description Are you a dynamic, results-driven professional passionate about building relationships and driving business growth? Join our leading professional staffing agency as a Business Development Manager and play a key role in expanding our footprint within our targeted market. If you thrive in a fast-paced, people-focused environment and have a talent...

  • Business Development Manager

    1 month ago

    Warsaw, United States Peoplelink Staffing Full time

    Description Are you a dynamic, results-driven professional passionate about building relationships and driving business growth? Join our leading professional staffing agency as a Business Development Manager and play a key role in expanding our footprint within our targeted market. If you thrive in a fast-paced, people-focused environment and have a talent...

  • International Medical Education Manager, Poland

    6 days ago

    Warsaw, United States Exact Sciences Full time

    Join our team to make a difference in cancer prevention, detection, and treatmentWe're helping change how the world prevents, detects, and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Our team is purpose-driven, inclusive, and committed to making a positive impact.Job...

  • Customer Service Ambassador

    7 days ago

    Warsaw, Virginia, United States Family Dollar Full time

    Job Summary:We are seeking a Customer Service Representative to join our team at Family Dollar. As a valued member of our staff, you will be responsible for providing exceptional customer service, ensuring a positive shopping experience for our customers.About Us:Family Dollar is a leading discount retailer with over 8,000 locations across the United States....

  • Global Medical Education Manager, Poland

    1 day ago

    Warsaw, United States Exact Sciences Full time

    Join our team to make a difference in cancer prevention, detection, and treatmentWe're helping change how the world prevents, detects, and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Our team is purpose-driven, inclusive, and committed to making a positive impact.Job...

  • Project Manager for Facility Relocation

    7 days ago

    Warsaw, Indiana, United States Warsaw Chemical Holdings LLC Full time

    About Warsaw Chemical Holdings LLC.Warsaw Chemical Holdings LLC, a leading provider of high-quality solutions, is seeking a skilled Project Engineer to join our corporate office in Warsaw, Indiana. As a key member of our growth team, this individual will lead in all areas of project management, driving our company's success through expertise, innovation, and...

  • Part Time Optometry Opportunity

    1 month ago

    Warsaw, Indiana, United States U.S. Vision Full time

    U.S. Vision is seeking an experienced optometrist to join their team as an independent practitioner in their optical department located within a Meijer store in Warsaw, Indiana. This opportunity offers a unique blend of independence and support, allowing the optometrist to manage their own practice while benefiting from the resources and brand recognition of...

  • Automation Specialist for Custom Projects

    1 week ago

    Warsaw, Indiana, United States Entegee Full time

    Company Overview:Entegee specializes in delivering custom automation solutions, solidifying its position as a leading player in the global controls and robotic solutions market.Salary:$40.00 to $50.00 per hourJob Description:Maintain and repair existing machinery, fixtures, and tooling to ensure seamless project execution.   Machine prototypes and inspect...

  • Driver Helper

    4 weeks ago

    Warsaw, United States UPS Full time

    SHIFT YOUR FUTURE Seasonal Driver Helper SHIFT YOUR TEAM Who exactly are UPS Seasonal Driver Helpers? As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making...

  • Driver Helper

    2 months ago

    Warsaw, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Driver Helper SHIFT YOUR TEAM Who exactly are UPS Seasonal Driver Helpers? As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making...

  • CAD Sr Designer

    3 weeks ago

    Warsaw, United States Zimmer Biomet Full time

    Zimmer Biomet is a global medical technology leader. Our team members are part of a company with a heritage of leadership, a focus on shaping the future, and a mission dedicated to alleviating pain and improving the quality of life for people around the world.What You Can ExpectUnder the direction of a project leader, responsible for creating and revising...

  • Supervisor - 2nd shift - Bilingual preferred

    1 week ago

    Warsaw, United States Dorman Products, Inc Full time

    Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering...

  • Supervisor

    1 week ago

    Warsaw, United States Dorman Products Full time

    Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a...

  • Operations Manager

    1 week ago

    Warsaw, United States Dorman Products Full time

    Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering...

  • Shift Manager

    6 months ago

    Warsaw, United States Arby's Full time

    **RESTAURANT MANAGEMENT OPPORTUNITIES** Were glad youre here. You may know us as the brand with Roast Beef and Curly Fries but we are also crafting incredible career opportunities. **As a growing company, were always looking for top talent to join our family. By applying, youre adding your resume to our database, and well reach out to you as soon as a...

  • Data Protection and Compliance Specialist

    6 days ago

    Warsaw, Indiana, United States Exact Sciences Full time

    About the RoleWe are seeking an experienced Data Protection and Compliance Specialist to join our team at Exact Sciences. In this role, you will play a crucial part in supporting and managing our global privacy and data protection program.This is a challenging opportunity for someone with comprehensive knowledge of European privacy regulations and experience...