Director of Marketing

3 weeks ago


Topeka, United States Direct Recruiters Full time

Client Summary:

Virtual interpreting platform

Global community of interpreters

140+ countries

Available 24/7

300+ languages.

Accessible to clients

Smartphone

Tablet

Computer

Integration options for platforms like Zoom.

Position Responsibilities:

Work with leadership team to define and refine our GTM strategy for growth in primary target markets, with a focus on healthcare

Manage, mentor, develop and direct staff in the daily operations and functions of the department

Manage, mentor develop and direct Sales Development Representatives (SDR) with top of funnel outreach and strategies for engagement.

Develop and enhance our efforts in client segmentation, acquisition, activation, and retention across all stages of the client journey, including trials, onboarding, expansion, and referral

Build, test, measure, and analyze all of our lead generation execution tactics, multi-channel campaigns, and processes to support growth objectives, with emphasis on scalability, measurability, and automation

Work closely with the Product team to ensure strong, cohesive user experience across all digital touchpoints

Oversee & develop reporting across marketing channels & sharing results with key stakeholders and senior leadership

Leverage data to segment and qualify audiences, from initial visitors to leads to MQLs to Closed Won

Work with designers, developers, and subject matter experts to create content and feedback loops that drive engagement

Track lead sources and conversion rates systematically to identify best practices across all channels, monitor results, and communicate effectiveness to leadership

Experience & Skills: Required Experience and Qualifications:

Bachelor’s degree preferred in Marketing, Business, Communications, or similar

Minimum 7 years of experience in a marketing role with direct involvement in digital advertising, content marketing, email marketing, and lead generation in the B2B space

Direct experience with leading marketing tools, including Google Marketing Suite (GA4, GTM, Google Ads, Google Search Console), LinkedIn Ads, Facebook Ads, Hubspot, SEO softwares (SEMRush, RankMath/Yoast, etc,) ZoomInfo, and Segment.

Experience leveraging data to assess and optimize website, marketing automation, content marketing, email marketing, and social media activity including advertising (LinkedIn)

Experience managing external agencies for both one-time and ongoing projects.

Preferred Experience and Qualifications:

A strategic mindset in order to optimize marketing resources across all channels (Paid Search, Organic, Email, Media/PR, Offline, etc.) in a resource-bound and time-sensitive startup environment

A market-centric mindset in order to leverage market research, competitive intelligence, and market segmentation for honing messaging, delineating audiences, and implementing appropriate channel strategies

B2B2C experience leading growth marketing for a growing SaaS company, ideally in healthcare

Ability to demonstrate ongoing professional development through certifications, education, etc.

Experience in a high-growth startup environment and strong time management and prioritization skills

Demonstrable lead-to-client conversion rate achievements

Experience building out CRM automations, especially Hubspot workflows

Experience working with Segment or similar services to transfer data between applications to inform marketing campaigns and analytics

Exemplary written and verbal communication skills

Intellectual curiosity, open-mindedness, strong intercultural skills, and a good sense of humor

Compensation $150k

Social Security.

401(K)

Disability.

Healthcare.

Pension.

Time Off (days)

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