Director of Marketing
3 weeks ago
Client Summary:
Virtual interpreting platform
Global community of interpreters
140+ countries
Available 24/7
300+ languages.
Accessible to clients
Smartphone
Tablet
Computer
Integration options for platforms like Zoom.
Position Responsibilities:
Work with leadership team to define and refine our GTM strategy for growth in primary target markets, with a focus on healthcare
Manage, mentor, develop and direct staff in the daily operations and functions of the department
Manage, mentor develop and direct Sales Development Representatives (SDR) with top of funnel outreach and strategies for engagement.
Develop and enhance our efforts in client segmentation, acquisition, activation, and retention across all stages of the client journey, including trials, onboarding, expansion, and referral
Build, test, measure, and analyze all of our lead generation execution tactics, multi-channel campaigns, and processes to support growth objectives, with emphasis on scalability, measurability, and automation
Work closely with the Product team to ensure strong, cohesive user experience across all digital touchpoints
Oversee & develop reporting across marketing channels & sharing results with key stakeholders and senior leadership
Leverage data to segment and qualify audiences, from initial visitors to leads to MQLs to Closed Won
Work with designers, developers, and subject matter experts to create content and feedback loops that drive engagement
Track lead sources and conversion rates systematically to identify best practices across all channels, monitor results, and communicate effectiveness to leadership
Experience & Skills:
Required Experience and Qualifications:
Bachelor’s degree preferred in Marketing, Business, Communications, or similar
Minimum 7 years of experience in a marketing role with direct involvement in digital advertising, content marketing, email marketing, and lead generation in the B2B space
Direct experience with leading marketing tools, including Google Marketing Suite (GA4, GTM, Google Ads, Google Search Console), LinkedIn Ads, Facebook Ads, Hubspot, SEO softwares (SEMRush, RankMath/Yoast, etc,) ZoomInfo, and Segment.
Experience leveraging data to assess and optimize website, marketing automation, content marketing, email marketing, and social media activity including advertising (LinkedIn)
Experience managing external agencies for both one-time and ongoing projects.
Preferred Experience and Qualifications:
A strategic mindset in order to optimize marketing resources across all channels (Paid Search, Organic, Email, Media/PR, Offline, etc.) in a resource-bound and time-sensitive startup environment
A market-centric mindset in order to leverage market research, competitive intelligence, and market segmentation for honing messaging, delineating audiences, and implementing appropriate channel strategies
B2B2C experience leading growth marketing for a growing SaaS company, ideally in healthcare
Ability to demonstrate ongoing professional development through certifications, education, etc.
Experience in a high-growth startup environment and strong time management and prioritization skills
Demonstrable lead-to-client conversion rate achievements
Experience building out CRM automations, especially Hubspot workflows
Experience working with Segment or similar services to transfer data between applications to inform marketing campaigns and analytics
Exemplary written and verbal communication skills
Intellectual curiosity, open-mindedness, strong intercultural skills, and a good sense of humor
Compensation $150k
Social Security.
401(K)
Disability.
Healthcare.
Pension.
Time Off (days)
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