Director of Marketing

4 weeks ago

Topeka, United States Blue Cross and Blue Shield of Kansas Full time

Are you a passionate and experienced marketing professional looking for an opportunity to make a real difference in the lives of others? As the Director of Marketing at Blue Cross Blue Shield of Kansas, you'll play a pivotal role as a leader of both people and ideas to help promote the most recognized brand in health insurance, ensuring that Kansans have access to high-quality health insurance coverage.

Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us? Make a Positive Impact:

Your work will directly contribute to the health and well-being of Kansans. Lead and Inspire:

Guide and mentor your team to achieve their full potential and success. Family

Comes First : Total rewards package that promotes the idea of family first for all employees. Professional Growth Opportunities:

Advance your career with ongoing training and development programs. Dynamic Work Environment:

Collaborate with a team of passionate and driven individuals.

What you'll do: Highly collaborative, visible, lead marketing role that works within and outside the company to develop and implement the organizations brand positioning resulting in positive brand sentiment for Blue Cross and Blue Shield of Kansas. Marketing strategist, focused on driving engagement with targeted audiences, resulting in qualified sales leads (acquisition) and value-added content strategies (retention). Data and performance driven leader that uses an insights-driven decision-making culture by establishing processes and dashboards for measuring and reporting on the effectiveness of marketing campaigns/programs (return on marketing investments). Leader and coach of a customer-centric team responsible for branding, performance marketing, content development and deployment, creative design and video, multi-cultural marketing, and sponsorships.

What you need: Bachelor's degree in journalism/communications, Marketing, or a related field with five years' working experience managing and executing key aspect of marketing strategies. In lieu of a bachelor's degree, eight years of marketing and communications experience. Minimum of 5 years of experience in Marketing management - coaching, developing, and leading a team. Proven track record of success in team leadership or supervisory role.

Bonus if you have: Strong understanding of health care economics, health insurance products and industry regulations. Understanding of Kansas Insurance Department advertising guidelines, CMS and ACA mandates and guidelines.

Compensation

Salary will be based on education, skills, and experience.

Posting Close Date May 7, 2024 Pay Rate Type Salary #J-18808-Ljbffr

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