Marketing Analytics Manager

2 weeks ago

Palo Alto, United States Option 1 Staffing Services, Inc. Full time

Marketing Analytics Manager Palo Alto, Ca - Hybrid $52 - $55/hour One of our largest clients, a TOP Bar Area employer, is seeking a Marketing Analytics Manager. In this role, you will help address and recognize the challenges of understanding marketing effectiveness, return on investment, outreach strategy, and marketing channel effectiveness as well as build strong relationships with the marketing team. If this role piques your interest, apply now and we'll dive into the details with you Responsibilities: Identify opportunities for testing and experimentation to be integrated into marketing programs. Develop test plans to increase program performance. Ensure 360 analytics plans include end-to-end focus tying marketing activity to key financial, capacity, and brand health KPIs to inform decision-making. Develop structured 360 analytics plans in partnership with the organization's strategy, media, client engagement, and web analytics teams. Manage automated reports/dashboards within integrated marketing analytics tools ongoing basis. Develop new dashboards as needed, and identify gaps in the organization's marketing funnel and surface opportunities. Define workflows and report views in integrating marketing analytics tools to ensure self-service automated reporting meets the requirements of internal marketing stakeholders. Define distribution and communication plan for alignment and dissemination of reporting deliverables. Qualifications: Bachelor's degree preferred Minimum 6 years of directly related work experience Expert in A/B test design Expert in designing reporting tools that make materials easy to digest Tech-savvy For immediate consideration, please apply Option 1 Staffing is an award-winning, statewide, recognized leader in staffing and recruiting, specializing in placing the highest caliber of Non-Clinical Healthcare, Information Technology, Supply Chain, Administrative/Office, and Accounting/Finance professionals in contract and direct-hire opportunities. We work with top and emerging companies in the Technology and Healthcare industry. We Offer: Excellent opportunity to work for an outstanding, large, and growing company Awesome Benefits Excellent salary Medical Insurance 401K Best of Staffing Award Best of Staffing Award is the only award in the U.S that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients and job candidates. Award winners make up less than 2% of all staffing agencies in North America. Top Performer Award Top Performer Award by Workforce Logiq highlights high-performing staffing companies who are chosen based on a variety of criteria critical to our clients' satisfaction, including customers serviced, cycle time, submittals per requisition, percentage of submittals hired, program compliance, fill ratio, and more. Member American Staffing Association Since 1991.

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