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Marketing Analytics Manager

3 months ago

Palo Alto, United States TEKsystems Full time

Description: We have a new opening for a Marketing Analytics Manager at SHC. The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place. The marketing analytics manager will serve as the main point of contact for the majority of internal marketing reporting requests. This role will help address the challenges of understanding marketing effectiveness, return on investment, outreach strategy and marketing channel effectiveness as well as build strong relationships with the marketing team. The marketing analytics manager will primarily work with the service line marketing, digital experience, content and creative teams. Responsible for developing structured 360 analytics plans in partnership with our strategy, media, client engagement, and web analytics teams to ensure reports/dashboards deliver against the needs of our internal/external partners.

Ensure 360 analytics plans include end-to-end focus tying marketing activity to key financial, capacity, and brand health KPIs to inform decision-making.

Define distribution and communication plan for alignment and dissemination of reporting deliverables.

Identify opportunities for testing & experimentation to be integrated into marketing programs, and develop test plans to increase program performance.

Identify opportunities to further enhance the holistic marketing program reports/dashboards in partnership with the web analytics team.

Leverage analytics models such as marketing mix and attribution to support decision-making. Analysis areas include (but not limited to) audience segmentation, lifetime value, engagement, and return on investment.

Support the translation of existing report requirements into workable report templates and manage the transition of existing reporting from manual analytics process to integrated marketing analytics tools such as Tableau, Qlik etc. with support from the Director of Analytics.

Define workflows and report views in an integrated marketing analytics tool to ensure self-service automated reporting meets the requirements of internal marketing stakeholders.

Ensure internal marketing stakeholders have proper onboarding/training on how to leverage self-service automated reporting; define and keep up-to-date onboarding program for marketing reporting for new department hires.

Manage automated reports/dashboards within integrated marketing analytics tool on-going basis, develop new dashboards as needed, and identify gaps in our marketing funnel and surface opportunities

This role will support the Director of Analytics in the development of a long-term marketing analytics roadmap. MINIMUM QUALIFICATIONS Education Qualifications

Bachelor's degree in a work-related field/discipline from an accredited college or university. Experience

7 + years of progressive responsibility and directly related work experience. Skills: tableau, adobe analytics, google analytics, reporting, marketing analytics, dashboard, qlik, data Top Skills Details: tableau,adobe analytics,google analytics,reporting,marketing analytics,dashboard Additional Skills & Qualifications: Able to prioritize a large number of competing initiatives, multi-task, and drive multiple projects simultaneously

Experience working with statistical concepts, attribution & marketing mix methodologies

Experience working with and developing frameworks to streamline workflows

Adept at navigating a large, complex organization

Excellent oral and written communication skills

Strong understanding of online and offline advertising

Highly skilled analytical thinker

Expert in A/B test design

Expert in designing reports in tools like PPT that are easy to digest

Proficiency in using analytics tools including Adobe Analytics, Google Analytics/Tag Manager, other Google products, Tableau or other business intelligence and visualization tools

Attention to detail Experience Level: Expert Level About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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