Manager, Digital Marketing

3 weeks ago

Spartanburg, United States Milliken Full time

COMPANY OVERVIEW

Milliken & Company is a global manufacturing leaderwhose focus on materials science delivers tomorrow's breakthroughs today. Fromindustry-leading molecules to sustainable innovations, Milliken creates products thatenhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter.

POSITION TITLE

Manager, Digital Marketing

POSITION OVERVIEW

The Digital Marketing Manager will execute the best possible digital experience for our business unit partners and customers. You will be an integral part of our digital marketing team and have experience leveraging an integrated digital ecosystem to drive inbound leads, optimize visibility of our website and position our company for growth and success in the digital space. You are consumer-centric and proactive, working with web development teams, Demand Generation partners and our business unit leaders to ensure our digital channels have relevant content that drives awareness and conversions. You will be a key player in helping us transform how we operate today to be a more digital-first organization for the future.

This position is based out of our corporate headquarters in Spartanburg, SC and offers flexible mix of in-office and remote. You will report into the Director of Digital Marketing and partner with a larger team of marketing and IT partners to support key enterprise initiatives.

JOB RESPONSIBILITIES

Digital Content

* Collaborate with division and agency partners to drive content generation and publishing in alignment with our marketing automation strategy to increase brand awareness and drive conversions on-site.

* Deliver audience-first content recommendations for our divisions to unlock competitive advantage while identifying test and learn opportunities.

* Create a captivating content and web calendar to deliver content and assets for target audiences, ensuring web and content strategy supports demand generation and SEO goals.

* Perform keyword research to inform content needs and create content briefs for business unit content creation (homepage heroes, blogs, articles, white papers).

* Actively seek out data and insights to inform business unit and product level content needs.

* Utilize data to inform overarching digital content decisions on content creation and optimization.

Web Strategy

* Work with development and UX/UI teams to evolve the website toward best-in-class amongst our industries by utilizing a test and target approach.

* Provide ongoing web content optimizations to support key business initiatives, product launches, and messaging.

* Monitor all web properties consistently, ensuring not only functionality, but also viewing the website through a customer lens that drives conversions and ongoing optimization.

* Plan and implement an optimized way to present personalized content to segmented customers.

* Facilitate and implement Google Tag Manager, acting as the GTM owner.

* Collaborate with the web development team to optimize a vast array of content, functionality, and site search/navigation.

* Embrace a culture of continuous improvement, working to evaluate web properties and collaboratively build solutions and processes that empower those around you.

General

* Serve as a trusted collaborator, partnering closely with a variety of teams and divisions to achieve shared strategic priorities.

* Stay at the leading edge of industry trends and best practices and incorporate them into our content and web strategy.

* Ensure analytics and KPIs are in place to inform future improvements and optimization of both content and website.

* Communicates project details to stakeholders.

* Implement and maintain a process for delivering digital channel services.

* Create digital dashboards to measure performance and KPIs.

QUALIFICATIONS - REQUIRED

* Bachelor's degree required.

* 3-5 years of professional experience in digital marketing or related fields

* B2B marketing, Agile methodology and digital agency experience preferred

* Strong understanding of digital marketing principles, including creation of customer-facing digital content for the web, email, and paid media.

* Experience with Sitecore a plus; at minimum, the candidate should be familiar with web platforms and development methodology.

* Experience with web platforms integrations between CRM and Marketing Automation platforms, HubSpot and Salesforce experience preferred.

* Detail oriented, highly organized, and agile when faced with competing priorities.

* Skilled with both big-picture strategy and in-the-weed execution.

* Skilled communicator with the ability to quickly establish credibility across all levels of the organization and to impact decisions through formal and informal influence and creating alignment between teams.

* Strong analytical capabilities with the ability to leverage data, customer, and business insights, as well as analytics tools to drive productive action.

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