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Marketing Director

4 weeks ago

Calabasas, United States NewMark Merrill Full time

At NewMark Merrill, our unwavering commitment to "Doing Retail Better" has been the cornerstone of our success over the past 40 years. Through shifting landscapes, economic fluctuations, and industry disruptions, we remain steadfast in our dedication to connecting with communities, cultivating authentic environments, and empowering our tenants to thrive. With offices in Denver, Los Angeles, Sacramento, San Diego, and Chicago, NewMark Merrill proudly owns and manages over 12 million square feet of retail assets, comprised of over 2,000 tenants across 95 communities.

As a boutique-sized firm, we offer the best of both worlds: the efficiency of large portfolio economies of scale combined with the agility of swift decision-making and personalized attention from senior leadership. We are more than just landlords; we are partners in success. By fostering close relationships with communities, engaging directly with our merchants and shoppers, and investing in innovative technology and data collection, we provide invaluable insights that empower our tenants to thrive in our centers.

By deeply understanding the communities we serve and leveraging world-class technology, we maximize value and curate exceptional experiences that transform visitors into loyal customers. Our commitment to excellence extends beyond transactions; it's about creating lasting impact and fostering sustainable growth.

Above all, it's our people who propel NewMark Merrill to new heights of success and innovation. They are ambitious and talented individuals that bring their passion and expertise to our daily endeavors. We promote a welcoming team-oriented environment where we lead with innovation, address challenges head-on, encourage out-of-the-box thinking and celebrate our successes.

At NewMark Merrill we strive to elevate the retail experience, one community at a time. We invite you to join us on this journey as we continue to redefine the possibilities of retail.

Go to www.newmarkmerrill.com to learn more about the company and its culture.

Position Summary

The Marketing Director oversees a portfolio of properties, leading, planning and executing innovative strategic marketing programs that drive foot traffic and improve top-of-mind awareness for the center. The focus is on maximizing tenant sales performance by understanding customer motivation and driving community engagement. This position reports to the Chief Operating Officer.

Position Responsibilities

  • Strategize, develop, and execute comprehensive marketing plans that utilize social media platforms, websites, and retailer programs to support the owner and retailer's marketing objectives.
  • Implement corporate direction regarding marketing at the field level.
  • Coordinate all shopping center visual merchandising, signage, and advertising programs to ensure quality and effective use.
  • Manage where applicable all marketing work surrounding center renovations, redevelopment, and expansions to ensure effective messaging to the shopper base.
  • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience.
  • Collaborate with the public relations agency to enhance the overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used.
  • Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers.
  • Establish strong tenant communications and partnerships. Seek and encourage retailer participation in marketing programs, utilizing marketing assets, to promote their businesses and add value to the overall marketing efforts.
  • Provide expert insight using the latest property technology to track traffic patterns and analyze the lift from marketing events. Apply results to on-going strategic planning and marketing events with the goal of helping to maximize merchant sales performance.
  • Develop key relationships with city and community leaders.
Requirements
  • Bachelor's degree in marketing with a minimum of 5-7 years of experience in shopping center marketing management.
  • Prefer previous experience in PR to include writing press releases, managing campaigns and securing media coverage.
  • Exceptional leadership capabilities and proven expertise in strategic planning and event execution.
  • Utilize strong project management skills to lead initiatives, portfolio-level promotions, and events.
  • Flexibility to work evenings or weekends to execute events.
  • Flexibility to travel, currently throughout California and/or Illinois, as portfolio dictates.

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